Media outlets, in their frenzy to come up with the best coverage of the political campaigns and capture public mood ahead of the six-weeks-long Lok Sabha elections, have taken to the skies, literally. Last week, leading Hindi news channel Aajtak had announced that, for the first time in the country, its crew would reach 100 destinations in every nook and corner of the country in a helicopter to gauge the voters’ mood, provide them a voice to spell out their woes and question their candidates. Aajtak announced that senior journalist Anjana Om Kashyap will cover 100 cities across India on a helicopter for their special show 'Rajtilak' to showcase true democracy in action.'By venturing into the remotest parts of the country, the program seeks to underscore the significance of every vote and the power of grassroots democracy. 'Rajtilak' will seek to unveil the diverse dreams and aspirations of the Indian electorate. Rahul Shaw (CEO - TV and Radio, TVTN), said, "Rajtilak prioriti

Seven West Media has announced an update on the CEO transition, which was previously announced on December 7 2023.  James Warburton, managing director and chief executive officer, will finish his tenure on 18 April 2024. He will be succeeded by Jeff Howard, SWM's current chief financial officer.  SWM Chairman, Kerry Stokes AC and Howard expressed their gratitude to Warburton for his contribution to the business.  SWM has appointed Craig Haskins as acting CFO. A new CFO will be announced in due course.  Jeff Howard will commence in the role on 19 April 2024.

Traditional media sector’s foray into the streaming arena aimed at capturing a slice of the digital pie has not delivered desired rewards, highlights the third annual global “Reinvent for Growth” consumer survey by Accenture. Instead, these moves have contributed to the deteriorating economic health and accelerated a splintering media landscape. This shift complicates content discovery for consumers, turning what should be an enjoyable, seamless search into a cumbersome chore, findings from 6,000 consumers across 10 countries about their media consumption behaviour has revealed. Accenture’s Media Thrive Index to evaluate how strategies for reinvention are affecting the strategic success of media and entertainment companies in an industry was created in light of the results from the ‘Reinvent for Growth’ survey.   Of more than 50 strategic options recently assessed through the Media Thrive Index, at least 12 were rated as ‘radical’ showing a path for legacy media comp

Zee Entertainment Enterprises Ltd. has recently unveiled a new streamlined organisational structure,  as proposed by MD & CEO Punit Goenka, aimed at enhancing performance and profitability levels  across the  company. The new structure includes four key segments - broadcast, digital, movies, and music, Influencing India has confirmed.  Under the new structure, Goenka will assume direct charge of critical business verticals, including  the Domestic Broadcast Business.Additionally, Amit Goenka, who heads the digital business, has  been given additional responsibilities, including international broadcast, enterprise technology, broadcast operations, and engineering.  Other key changes include Siju Prabhakaran, who led the South cluster of channels, now taking on additional responsibility for the West. Rahul Sinha, a seasoned journalist, has been appointed as the 

The Hype Studio, a Pune based public relations and digital marketing agency, has recently secured the PR mandate for the Uttar Pradesh Kabaddi League, Influencing  India has confirmed.  This partnership will see The Hype Studio combining creative storytelling with strategic insights to forge a strong bond between the league and its fans.  In a statement to the press, the agency's spokesperson expressed their excitement about leveraging their expertise in omnichannel communication to propel the  league into the spotlight of the Indian sports scene.  With a diverse portfolio encompassing public relations, digital marketing, and influencer management, The Hype Studio will not only focus on promoting the league  but also on fostering a sustainable interest in Kabaddi.  Through strategic media placements and captivating digital campaigns, the agency seeks to�

Mayur Milan has been appointed as the Chief Operating Officer at Ideosphere, a  brand strategy and communications firm based in Pune, Maharashtra.   In a recent social media post, Milan announced he was undertaking a new role with Ideosphere, emphasising the importance of effective business management beyond  individual expertise.   "Business demands dedicated focus, and I am humbled and honored to share that  Ideosphere has entrusted me with this pivotal responsibility. Commencing this  financial year, I am excited to embark on the next phase of Ideosphere's growth as  the Chief Operating Officer," he wrote on LinkedIn.  He plans to fortify Ideosphere's foundational pillars of 'People, Process, and Profit, ' leading the company into its next phase of growth. "We are on a collective mission  to craft the most exceptional brand journey in our co

The Collective Newsroom, the exclusive media partner and content provider for BBC News' Indian-language websites, is currently looking to hire an Editor for BBC News Hindi content.  The Editor's role will involve managing journalists for the Hindi service, selecting and compiling material, on-air reporting, and creating engaging content that aligns with strategic objectives. Adherence to the BBC's health and safety policy is also a key responsibility.  Ideal candidates should have proficiency in editorial judgment, production skills, and audience engagement tools and strategy. They should excel in communication and be able to meet deadlines while adapting to changing priorities and circumstances.  Interested individuals can submit their resumes through the firm's LinkedIn page before April 26, 2024, for consideration.