Acorn Strategy sets up Perth shopBy Jonas Lopez in Marcoms News on Wednesday, 07th March 2018 at 3:52pm
The Acorn Strategy agency from the United Arab Emirates is joining the Aussie communications scene from a new office in Mosman Park, Perth.
Acorn’s communications director in the Abu Dhabi office, Annabel Amann, is coming over to be the Perth office’s GM.
The agency is best known for handling clients in the tourism, hospitality and healthcare industries, but the Perth division will also focus on healthcare, while adding destination hotels, real estate and the food-and-beverage industries to the remit.
Agency founder Kate Midttun was on hand for the office’s opening. “We have developed over 87 unique and tailored strategies for a wide range of SME’s to global brands, optimising our clients’ growth. Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can’t wait to introduce this proven approach to Australian businesses,” she said.
Comment and get full access to Influencing by registering for FREE
- Read and comment an all stories
- Weekly digest of media and PR news (optional)
- Post media releases to PRWire newswire
- Advertise job vacancies
- List your business in our PR directory
Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.
More Marcoms News
SBPR now Agency B&CoBy Jonas Lopez in Marcoms News on Tuesday, 13th March 2018 at 4:36pm
Lifestyle PR outfit Sally Burleigh PR (SBPR) has rebranded itself as Agency B&Co.
In a special YouTube video, SBPR managing director Sally Burleigh explained that after running the agency for the past 18 years, the time had come to revamp the business into something that better places a client brand closer to an intended audience, especially now in the age of media brokers and experts.
The “Agency” in the company name is meant to introduce clients to a full range of communications services that the firm offers, while “Co” is all about building a network of industry connections, consultants, and collaborative partners, Burleigh added.
Follow the agency on LinkedIn.
WE Buchan welcomes new specialistsBy Jonas Lopez in Marcoms News on Tuesday, 13th March 2018 at 3:10pm
PR agency WE Buchan has brought in five new personnel who will join the company’s Sydney office.
Verity Barritt comes aboard as account director for the agency’s investor communications team, bringing with her 16 years’ experience handling corporate support for ASX-listed SMEs.
The digital and social team will add account director Alex Mills, social media manager Nicola Hanlon, and in-house designer Katie Oliver. All three of them have varied work backgrounds. Mills formerly helmed campaigns by Optus for the Australian Olympic team and the English Premier League while working at We Are Social. Hanlon worked in Australia, Ireland, and England, designing and executing campaigns over social media, while Oliver does publishing, content marketing, and brand development.
WE Buchan’s healthcare industry department has Emma David as its new account director. She has amassed six years’ experience doing PR duties for drug and medical device manufacturers.
PR Deadlines lands Milestone accountBy Jonas Lopez in Marcoms News on Monday, 12th March 2018 at 1:48pm
Sydney specialist technology agency PR Deadlines has won over video-management software provider Milestone Systems as a new client.
Milestone tapped PR Deadlines for the assignment to assist the company with its entry into the ANZ market, based on PR Deadlines’ experience handling cybersecurity and security operators. Milestone’s expansion is also facilitated under the aegis of new APAC channel development manager Angelo Salvatore and new company South Pacific regional manager Jordan Cullis.
“We have worked with a wide range of high-profile security vendors over the past twenty-plus years, and recognise that Milestone is coming to us at an exceptionally exciting time in the history of open-platform IP surveillance. With AI, deep learning and a host of data-driven enhancements entering the industry, there is a lot of potential for storytelling and a strong opportunity for Milestone to present their credentials to the market. Jordan Cullis is a well-known thought lead
Kate & Co lands drink brandsBy Jonas Lopez in Marcoms News on Friday, 09th March 2018 at 4:39pm
The Kate & Co agency will now handle PR representation for luxury beverage companies San Pellegrino and Perrier.
The deal calls for Kate and Co to handle both companies’ social media accounts, launch new products, manage new brand ambassadors and influencers, and coordinate with media personnel.
The agency already has its work cut out for this month alone, with activities such as San Pellegrino’s sponsorships of the Virgin Australia Melbourne Fashion Festival, the Melbourne Food and Wine Festival, and the F1 Australian Grand Prix.
“We are delighted to be working with San Pellegrino and Perrier. Our diverse client experience, particularly in the food, beverage and hospitality space, coupled with our team’s expertise, make us the perfect fit. We look forward to a long-standing and successful partnership,” said Kate & Co director Kate Keane.
Frank PR lands snack food accountsBy Jonas Lopez in Marcoms News on Wednesday, 07th March 2018 at 2:52pm
Frank PR Australia has a full plate with burger chain Huxtaburger and donut firm Doughnut Time now on the books.
The Huxtaburger project will see Frank PR handle awareness generation for the company’s experimental burgers among influencers. The agency earned the account in light of a recent success marketing Huxtaburger’s Bugstaburger for Halloween 2017, which has earned rave reviews.
For Doughnut Time, Frank PR will organize various marketing activities for the company in 2018, with part of the workload promoting the chain’s main donut line and the special creations.
“These two brands are delicious additions to our client base. We’re an office of foodies, and working with two innovative brands which aren’t afraid to do things differently and create newsworthy products, is a dream come true. Having Doughnut Time and Huxtaburger on our client roster makes for a very tasty start to the year,” said Frank PR managing director Laura Jones.
Forward Agency lands Dry July Foundation ANZ gigBy Jonas Lopez in Marcoms News on Friday, 02nd March 2018 at 10:51am
The Dry July Foundation has put up its trans-Tasman PR and influencer work in Forward Agency’s hands this year, as reported on B and T.
The agency landed the account after selling the foundation a unique pitch. Dry July is marking its ten-year anniversary and aims to generate more cancer awareness and funding for the challenge, where people simply have to wean off alcohol all July.
“We are thrilled to be working with Dry July. What they do resonates with the Forward team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause,” said Forward Agency founder/managing director Fergus Kibble.
“Following a creative pitch, Forward showed us that they really understood our mission, and had some great ideas that will help us to increase sign-ups and donations. Fergus and his team had a clear understanding of w
Vizeum to represent Macquarie UniversityBy Jonas Lopez in Marcoms News on Thursday, 01st March 2018 at 2:33pm
Vizeum is now the official marketing communications provider of Macquarie University.
The agency landed the account after Macquarie’s existing partner, Havas, did not submit a new pitch. The assignment now gives Vizeum the opportunity to run media strategy, buying, and planning work in promoting the university as a major academic and research centre.
“We’re delighted to partner with Macquarie University as they seek to strengthen their brand in an exciting and evolving category. We look forward to working with the team and agency partners to connect the bold brand strategy, creative and customer experience for greater impact,” said Vizeum Sydney MD Stephen Deane.
“The Vizeum team impressed us with their strategic thinking, holistic view of the consumer journey and passion for the University,” added Macquarie University chief marketing officer Elizabeth Horbach.