Blackie McDonald lands new accounts and staff

By Jonas Lopez in Marcoms News on

Blackie McDonald logoPR outfit Blackie McDonald is on a roll with a raft of client signs and the entry of new staff members.

The agency stated that it will handle PR, consumer engagement, and marketing events for household goods manufacturer Rubbermaid. It also signed ANZ representation rights for American machine-learning software developer Cloudera, which needed a regional carrier for its APAC communications and social media strategy.

On the agency’s human-resources front, Elisa Kim comes aboard as an account assistant, while Ivy Ng and Yvette Schlegelmilch signed up as account executive and senior account executive, respectively.

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RED Agency to handle Sportsfinda account

By Jonas Lopez in Marcoms News on

RED Agency is taking on the account duties for online sporting goods marketplace Sportsfinda.

The new deal calls for RED Agency to better position Sportsfinda as the prime hub for the sporting community’s needs, especially grassroots vendors looking for fresh customers.

“2019 has certainly started with a bang for us. We’re thrilled to have Sportsfinda joining our growing portfolio. They are a dynamic business offering a compelling retail proposition and we are looking forward to helping them tell their story,” said RED Agency Melbourne executive director Grant Titmus.

In other RED Agency news, the company also confirmed retaining representation for pet lovers support website TrustedHouseSitters.com, on account of a fruitful year that saw RED Agency land success at the recent PRIA Golden Target Awards.

Lauren Nowak is also onboard as client services director, having recently wrapped almost five years at WE Buchan.

Promotions up at Eleven PR

By Jonas Lopez in Marcoms News on

Eleven PR has announced several promotions within the ranks.

At the top of the list, the agency announced that Kiefer Casamore is moving up as GM for the Melbourne office. He had been group account director since joining the agency in November 2017 following two years in England, where he worked at Freuds and Text100.

Current creative director Russ Tucker is being called up as group creative director for PR, which enables him to have oversight for Eleven as well as sister-agencies TBWA and FleishmanHillard.

Meanwhile at Eleven’s Sydney office, GM Fiona Milliken is back in action after seven months’ maternity leave. Her acting GM, Amy Ashworth, has been promoted to group client partner. Current account director Bayley Kite is now business director for ANZ operations.

FleishmanHillard also announced that Alex Opitz is moving up from group account director to client partner alongside Courtney Rule, who recently finished up as PR strategist with Leo Burnett.

Thrive raises anchors for SailGP

By Jonas Lopez in Marcoms News on

PR agency Thrive PR +Communications has secured representation of the new SailGP racing league and Australia’s participating crew.

The partnership calls for Thrive to handle the league’s media relations in Australia while also handling that of the Australian team. Under Olympic laser champion Tom Slingsby, SailGP Australia will take on squads from China, France, Britain, Japan, and the United States across five races around the world, with Sydney Harbour as the opening leg on February 15 and 16, 2019. All teams will field F50 catamarans.

The league itself already has significant media and marketing coverage backing it up, with FOX Sports and SKY Sport as broadcast partners in Australia and New Zealand. Whisper Films provides aerial video and photography and Rolex has signed on as timekeeper.

“Whether driving ticket sales, raising awareness or getting people actively participating, PR and communications in the sports sector is highly specialised. The sporting market

Host/Havas creative team restructured

By Jonas Lopez in Marcoms News on

Communications agency Host/Havas has been forced to restructure its creative section.

Agency CEO Laura Aldington said that Jon Austin is now in charge of the whole team as executive creative director. She added that Austin landed the spot on account of his performance in the past six years, working on several successful projects. Austin joined as associate creative director in 2013.

Austin was originally appointed in November 2017 as co-ECD alongside Seamus Higgins and Ant Melder. However, the restructure was made in the wake of Host/Havas losing a bid to retain the Defence Force Recruiting account which went to VMLY&R. As a result, Higgins and Melder have already tendered their resignations.

GPJ’s Bush given new responsibilities

By Jonas Lopez in Marcoms News on

GPJ Australia managing director Caleb Bush (pictured) is moving up with a new promotion to senior vice-president and a new appointment as managing director of GPJ Australia’s parent outfit, Project ANZ.

Bush’s new position would see him have oversight over GPJ Australia and Project ANZ satellite agencies Dig & Fish, Spinifex and Dark Horse. 

Project Worldwide APAC regional CEO Ben Taylor said Bush’s promotion recognises the hard work he had put into GPJ Australia since signing on as a producer for the then-George P Johnson Experience Marketing in 2009. His leadership skills as a producer led to other appointments such as opening GPJ’s Victoria branch as regional manager and GM. 

Bush is also coming off a strong 2018, being recognised in Campaign Asia’s APAC 40 Under-40 and bringing home CEO Magazine Executive of the Year Awards honours as Media Executive of the Year and a runner-up as Managing Director of the Year.

Under his watch, the ag

New US travel magazine for Australia launched

By Jonas Lopez in Marcoms News on

Australian Traveller magazine has introduced a special edition that will be circulated in the US, called Australia: The Ultimate Guide.

A joint undertaking with Tourism Australia, Australia: The Ultimate Guide is currently available for free at leading airports in the US. It will offer in-depth information on Australia’s major cities and important landmarks.

As reported in Mumbrella, the first issue in particular, has Western Australia’s Kimberley region as the cover feature, with additional articles on the Great Barrier Reef and the Outback. A map of Australia is also included in the magazine.    

Jane Whitehead, Tourism Australia’s Americas GM, said the new magazine is an opportunity to introduce more American travellers to a unique experience.

“In collaborating with Australian Traveller, we set out to tell quintessentially Aussie travel stories, while highlighting some of the finest hospitality product, in a way that compels travellers to

WPP AUNZ appoints new tech exec

By Jonas Lopez in Marcoms News on

Marcomms conglomerate WPP AUNZ has installed Adam Good as a new executive director for marketing and technology.

WPP AUNZ executive committee member Brian Vella said Good’s appointment was borne out of a need for the group’s member agencies to tap clients who are leveraging technology for their own growth.

“Marketing technology is now an essential service set, and to build out this capability individually, agency by agency, is costly and slow. This appointment is designed to combine and accelerate our growth, and we’re excited to have someone of Adam’s calibre on board to help with this important progression,” the executive said.

Good’s work will focus on networking all WPP AUNZ agencies under a single interface that will also link with WPP’s global business models. His position will also aid in augmenting each WPP AUNZ brand’s tech resources as required.

Good possesses marketing and technology communications experience spanning

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