Broadcasters may cut 150 crore landing page spend as MIB proposes TRP reforms
By Staff Writer in Media News on Wednesday, 12th November 2025 at 2:12pm
The Ministry of Information and Broadcasting (MIB) has proposed a significant change to how television news viewership is measured—one that could disrupt a 250 crore industry practice. According to Exchange4Media, the ministry plans to exclude “landing page” impressions from official Television Rating Points (TRPs), a move that could reshape how channels compete for audience share.
Landing pages refer to the default channels that appear automatically when a viewer switches on their television. Many news broadcasters currently pay hefty sums to cable operators to secure these prime slots, leveraging the automatic exposure to inflate their TRP figures. Industry estimates suggest that top broadcasters collectively spend between 120 crore and 150 crore annually on such deals.
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