Citadel-MAGNUS welcomes new Perth ADBy Jonas Lopez in Marcoms News on Monday, 13th November 2017 at 2:03pm
Corporate PR agency Citadel-MAGNUS has hired Yvonne Ball to be the Perth office’s new assistant director.
Ball has a strong pedigree in corporate communications, having worked for energy firm Woodside Energy Ltd and mining firm Fortescue Metals Group and later became APAC regional director for Royal Bank of Canada.
She also has a raft of business journalism experience, earning her stripes at the Australian Financial Review and Dow Jones Newswires, among others.
“Yvonne is a highly experienced and well regarded communication professional. Her appointment to Citadel-MAGNUS strengthens our team on many levels, not least through her national and regional relationships in the media, but also with a number of leading companies,” said agency managing director John Gardner.
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More Marcoms News
PR Deadlines hooks up with GlobalcomBy Jonas Lopez in Marcoms News on Tuesday, 21st November 2017 at 1:07pm
Tech PR outfit PR Deadlines is now partnered with the Globalcom PR network.
Under a new partnership agreement signed this week, PR Deadlines will use GlobalCom’s international reach to help its own clients link up with 70 independent agencies located in Europe. At the same time, clients of those agencies who are interested in a presence in the Australia and New Zealand market can enlist PR Deadlines to aid them.
“The partnership opens broad vistas for us. It gives us access to new clients across Europe and elsewhere. GlobalCom gives us a truly worldwide reach ,” said PR Deadlines CEO David Frost.
IMPACT sports new sheenBy Jonas Lopez in Marcoms News on Monday, 20th November 2017 at 4:17pm
NSW PR agency IMPACT Communications has embraced a new corporate direction as The IMPACT Agency, a full-service organisation brandishing PR, digital marketing, and creative offerings.
Company managing director Nicole Webb said the new outfit aims for information-rich campaigns where the message will be easily understandable instead of presenting them from a “pure PR” standpoint.
“The big data wave of the last five years has seen an explosion in analytics and data-led strategy. Data is great, but without context, it fails to explain why we do what we do. We felt the pendulum has swung too far; that marcomms professionals had forgotten that on the other side of the data were human beings, living and breathing in the real world,” said Webb.
To this end, The IMPACT Agency is activating, among others, a new digital hub and a behavioural economics framework to study customer engagement towards a particular brand. The gathered information can be used influenc
Mozzie spray brand under Spinach aegisBy Jonas Lopez in Marcoms News on Monday, 20th November 2017 at 1:45pm
Leading insect repellent brand Bushman has won over the services of Melbourne full-offering agency Spinach.
A successful creative pitch led to the deal, wherein the Spinach team will be tasked to handle the strategic marketing and promotional direction of Bushman beyond its current market of outdoor supplies, camping specialty stores, and pharmacies. One particular angle being pursued is to build the brand towards generating awareness of known mosquito hotspots, especially with the onset of summer.
”Bushman has established an enviable reputation for being the most effective in its product category. We're excited to have the opportunity to leverage this premium positioning as we open the brand up to a wider audience in the coming months," said Spinach CEO Craig Flanders.
PPR welcomes new director and clientBy Jonas Lopez in Marcoms News on Monday, 20th November 2017 at 1:05pm
PR agency PPR scored a double-whammy over the weekend with the announcement of a new director in addition to landing a new client.
The company stated that Allan Dib is coming aboard as its new planning and insights director. His job will be to oversee the flow and direction of client campaigns into the proper target markets, covering six offices in Australia and New Zealand from PPR’s suites in Melbourne.
Dib is an experienced hand in the PR circuit, having spent the past two decades overseas with a number of top PR and communications firms, his most recent work being strategy and analytics director for the entire W2O Group.
“It’s great to be home and joining PPR at a very exciting time for the agency and the wider WPP AUNZ group as they drive greater integration to support their clients’ needs. PPR’s connection and knowledge of communities is already strong by virtue of its breadth of clients and network of offices across Australia and New Zealand. Thi
PRIA announces Golden Target winnersBy Jonas Lopez in Marcoms News on Friday, 10th November 2017 at 3:38pm
The Public Relations Institute of Australia (PRIA) held its annual Golden Target Awards last night at the Sydney Opera House, with what is reportedly the largest-ever field of nominees spread across 29 categories.
“There is no higher honour in Australia for Public Relations and Communication professionals than winning a National Golden Target Award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country,” said PRIA CEO Anne Howard.
“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”
Red Agency went on a roll as in the recent State Awards, winning the Large Consultancy of the Yea