Citadel-MAGNUS welcomes new Perth ADBy Jonas Lopez in Marcoms News on Monday, 13th November 2017 at 2:03pm
Corporate PR agency Citadel-MAGNUS has hired Yvonne Ball to be the Perth office’s new assistant director.
Ball has a strong pedigree in corporate communications, having worked for energy firm Woodside Energy Ltd and mining firm Fortescue Metals Group and later became APAC regional director for Royal Bank of Canada.
She also has a raft of business journalism experience, earning her stripes at the Australian Financial Review and Dow Jones Newswires, among others.
“Yvonne is a highly experienced and well regarded communication professional. Her appointment to Citadel-MAGNUS strengthens our team on many levels, not least through her national and regional relationships in the media, but also with a number of leading companies,” said agency managing director John Gardner.
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More Marcoms News
Poem lands four new accountsBy Jonas Lopez in Marcoms News on Monday, 22nd January 2018 at 3:10pm
PR agency Poem has much work cut out for this year with four new accounts on the books..
The agency announced today that it has partnerships with Property NSW, the annual business conference Purpose, luxury boutique hotel chain Ovolo, and furniture retailer Fantastic Furniture.
“We’ve hit a nerve with clients who are fed up with the traditional agency model and excited by our hybrid approach between that of a PR and creative agency,” said Poem co-founder Matt Holmes.
InsideOut partners with Briggs & StrattonBy Jonas Lopez in Marcoms News on Friday, 19th January 2018 at 3:01pm
NSW PR outfit InsideOutPR has signed up the Australian arm of American engine manufacturer Briggs & Stratton as a new client.
The new partnership came after InsideOut successfully presented a new pitch for Briggs & Stratton’s product line, which includes lawnmower engines, mobile petrol-powered emergency generators, pressure washers, and cleaning solutions.
“We are thrilled to be #working with @briggsstratton and we are ready for the year ahead. Watch this space for more to come!” read a Tweet on InsidePR’s profile.
Viva! welcomes F/NE to GlobalHealth PRBy Jonas Lopez in Marcoms News on Thursday, 11th January 2018 at 12:14pm
South African health communications consultancy F/NE is now part of VIVA! Communications’ remit as service provider to the GlobalHealthPR network.
The Johannesburg-based agency sought partnership with GlobalHealthPR to further cultivate communications ties with various international healthcare providers and apply it towards improving the quality of the healthcare industry in Africa.
F/NE stated that the development is essential considering at least half of all Africans need steady access to modern healthcare services. The providers comprise pharmaceutical companies, medical-device manufacturers, and advocacies, among others.
“F/NE will inject significant strength into our unique global healthcare communications network and offer all partners, invaluable strategic communication insights and expertise which we can all share with our respective clientele,” said VIVA! Communications head Kirsten Bruce.
Bio-Oil on Red Agency client listBy Jonas Lopez in Marcoms News on Tuesday, 09th January 2018 at 12:33pm
The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.
Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.
“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work
Cannings Purple welcomes new CEOBy Jonas Lopez in Marcoms News on Wednesday, 20th December 2017 at 12:30pm
Perth PR outfit Cannings Purple has filled in a new CEO position, with current director Annette Ellis assuming the helm.
Ellis’ new position will put her in overall coverage of the company’s daily operations. As part of the new organizational structure, current associate director Fran Lawrence will be promoted to corporate affairs director. Current managing director Warrick Hazeldine will be tasked to outline the company’s strategic direction while “providing clients and growing key markets,” the company stated.
The promotion is full-circle for Ellis, who joined the company as associate director in 2008 and landed the directorship two years later.
“These appointments position us well to continue to lead the market in the provision of specialist services in the areas of strategic communications advice, media management, stakeholder relations, crisis communications and influential, multi-channel campaigns,” said Hazeldine.
Agent99 lands Product of the Year service dealBy Jonas Lopez in Marcoms News on Tuesday, 19th December 2017 at 4:44pm
Independent PR outfit Agent99 scored a triumph as a result of this year’s Product of the Year Australia Awards, with the company being recognised as the award body’s official communications provider.
Agent99 was initially hired to help the Product of the Year Awards team prepare for this year’s awards night, as earlier reported over Influencing.
Under the new setup, Agent99 will devise and execute a comprehensive plan of action to build up interest for the 2019 Product of the Year Awards show in November 2018. This includes covering all categories of the Awards night and the winning brands through influencer content which highlights stories that speak the most about the brand.
“I was really impressed with the work carried out by Agent99 over the past three months and the excellent results they delivered in the lead up to and following the 2018 winner announcement. I’m really excited to see what they can achieve throughout the year and in particular deve
Ogilvy PR moves up staffBy Jonas Lopez in Marcoms News on Friday, 15th December 2017 at 4:30pm
Some members of Ogilvy PR are moving up in the organisation, the agency announced today.
At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.
Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.