DEC PR to steer MG Motor PR in Australia
Wednesday, 12th July 2017 at 10:59am
DEC PR has been named as the strategic communications lead for MG Motor in Australia this week after winning a competitive pitch for the brand.
The appointment was made by MG Motor’s parent company, Chinese automotive manufacturer SAIC. At the same time, DEC PR will also be managing corporate communications for SAIC Motor Australia.
DEC PR will be helping to build up the MG Motor brand in Australia via strategic PR, media, events, social media and influencer marketing. The company will also work hand in hand with Atomic212 which has been tasked with advertising, creative and media buying for MG Motor.
Previously, DEC PR helped out with MG Motor’s re-launch in 2016 which saw the new MG GS make its debut locally.
SAIC’s marketing senior manager for Australia, Danny Lenartic, said: “In DEC PR, we have appointed an agile agency partner that is hungry to help us grow by connecting us with a new generation of MG fans and customers.”
“We’ve worked on several successful programmes together so far, and the calibre of DEC PR’s thinking, creativity, flexibility and agency culture has been a standout. It also helps that they’re a bunch of car nuts who can’t wait to jump behind the wheel of our cars at any opportunity!”
DEC PR CEO Michael Henderson added; “MG is famed for its playful approach to communications and has been making motoring fun for drivers since 1924. It is this heritage, combined with SAIC’s vision for innovation and track record of high quality engineering that makes the appointment such an exciting partnership for us, and a proud addition to our consumer portfolio.”
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