DEC PR to steer MG Motor PR in Australia

By Craig Daveson in Marcoms News on
DEC PR has been named as the strategic communications lead for MG Motor in Australia this week after winning a competitive pitch for the brand.
The appointment was made by MG Motor’s parent company, Chinese automotive manufacturer SAIC. At the same time, DEC PR will also be managing corporate communications for SAIC Motor Australia.
DEC PR will be helping to build up the MG Motor brand in Australia via strategic PR, media, events, social media and influencer marketing. The company will also work hand in hand with Atomic212 which has been tasked with advertising, creative and media buying for MG Motor.
Previously, DEC PR helped out with MG Motor’s re-launch in 2016 which saw the new MG GS make its debut locally.
SAIC’s marketing senior manager for Australia, Danny Lenartic, said: “In DEC PR, we have appointed an agile agency partner that is hungry to help us grow by connecting us with a new generation of MG fans and customers.”
“We’ve worked on several successful programmes together so far, and the calibre of DEC PR’s thinking, creativity, flexibility and agency culture has been a standout. It also helps that they’re a bunch of car nuts who can’t wait to jump behind the wheel of our cars at any opportunity!”  
DEC PR CEO Michael Henderson added; “MG is famed for its playful approach to communications and has been making motoring fun for drivers since 1924. It is this heritage, combined with SAIC’s vision for innovation and track record of high quality engineering that makes the appointment such an exciting partnership for us, and a proud addition to our consumer portfolio.”

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Ogilvy PR moves up staff

By Jonas Lopez in Marcoms News on

Some members of Ogilvy PR are moving up in the organisation, the agency announced today.

At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.

Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.

DEC PR scores Hisense account

By Jonas Lopez in Marcoms News on

DEC PR has landed leading appliance manufacturer Hisense as a new client.

The company won the assignment following a tough pitch. The new partnership will see DEC PR handle Hisense’s corporate communications and aid in branding activities, mostly in concert with Hisense’s other marketing partners.

“Hisense offers Australians high-quality, competitive products in the electronics and whitegoods segments. The brand has made strong inroads in the Australian market, established a strong reputation among consumers and the industry and we look forward to building on this momentum,” said DEC PR CEO Michael Henderson.

“We’re delighted to partner with DEC PR as we prepare to enter 2018. It will be a big year for our brand, kicking off with CES in January as well as activating a global sponsorship of the 2018 FIFA World Cup,” added Hisense marketing director Andre Iannuzzi.

Filtered Media brings new talent

By Jonas Lopez in Marcoms News on

Communications outfit Filtered Media has announced the hiring of eight staff members as part of an ongoing expansion.

For Filtered’s Finance + Technology department, the firm welcomed former News Corp video news director Nicole Manktelow as its new content director, Charlotte Goodwin as content manager, and Jessica Testa as content and PR assistant.

The Consumer Lifestyle practice now has Candice Witton as content producer, Natalie Cupac as content assistant, and Emily Nowland as PR manager. Nowland recently stepped down from a similar job at event organiser Expertise Events.

Hannah Eastwood will tackle online engagement as the new social media executive. Tom Henderson signs on with Filtered’s Design + Production team as production assistant, with part of his remit assisting in the development of podcasts right out of the company’s new podcast studio.   

The new hires also join senior manager of Content + Analytics Nick Ross, who came onboard earlier in

LEWIS Australia expands talent and clientele

By Jonas Lopez in Marcoms News on

The Australian arm of communications agency LEWIS has landed new accounts while adding new talent to its roster.

The company stated that four new people have been hired, including one who was reassigned from LEWIS’ HQ in London, England. The company appointed long-serving employee Gemma Kavanagh to be the Sydney office’s regional technology section chief, fresh from maternity leave. The agency is already entertaining applications for two more staff members and are considering opening a new Melbourne office.

LEWIS also faces 2018 with much work cut out for them thanks to seven new clients. They include cybersecurity company Sophos, specialist recruitment company Robert Half, and baby monitoring device maker Owlet.

“The collaboration, both at a regional and global level has been a real eye opener. A lot of agencies talk about being global, but struggle to connect the dots in a meaningful way. LEWIS has been built from the ground up to work on regional and global busi

Etched Communications rebrands to Wilkinson Butler

By Jonas Lopez in Marcoms News on

Boutique communications firm Etched Communications has undergone a rebranding, assuming the new trade name of Wilkinson Butler.

Under the rebranding, Wilkinson Butler expands on Etched’s existing repertoire by adding issues management, lead generation, web development, digital advertising, and crisis communications to the mix. The firm already does media relations, government relations, online and social media management, and community engagement.

“A boutique agency like Wilkinson Butler, with a well-rounded mix of senior consultants and access to the directors allows for client intimacy, as well as a broad range of skills,” said company chairman and co-owner Peter Wilkinson.

Ikon welcomes strategy and media experts

By Jonas Lopez in Marcoms News on

Marketing communications agency Ikon has welcomed new staff to man its national strategy and media investment divisions, B&T reported.

For the national strategy division, the company brought in Hugh McGilligan from a long career in New York City where his last job was with Millward Brown Vermeer. He handled strategic action for clients including a major American automobile manufacturer, an appliance company, and a top men’s fragrance brand.

Ikon’s current director for trading and media service, Pia Coyle, is now promoted to lead the media investment section. Coyle has been with the company for over five years. Both she and McGilligan will report to Ikon COO David Gerrie.

Blancato leaves beauty sites

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Michelle Blancato has stepped down as GM of and

Bauer Xcel Media officials stated that Blancato is relocating to Queensland from Sydney to pursue other ventures, such as digital media consultancy and content generation. She had been managing both websites for years before Bauer Media acquired them in 2015.

Beautyheaven editor Rosie Taber and beautydirectory employee Georgie Haigh are the temporary officers-in-charge.

Follow Blancato on LinkedIn.

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