Frank PR lands Invisalign AU gig
By Jonas Lopez in Marcoms News on Tuesday, 19th June 2018 at 12:59pmFrank PR has won the comms account for dental aligner brand Invisalign.
The partnership will call for Frank PR to organise brand-building campaigns, mobilise influencers, and enlist special brand ambassadors. A news content portal called Doctors and Orthodontists will generate material sharing various information about Invisalign, such as maintenance tips for patients using the clear aligners.
Align Technology, the parent firm of Invisalign, introduced the clear aligners to the Australian market in 2002.
“As a consumer agency with beauty, trade, influencer, and big brand-building experience, we’re delighted to be working with Invisalign Australia, building advocacy for, and talkability™ around, their innovative products. Over the next year we’ll be working hand i...
To continue reading this article...