Frank PR lands snack food accountsBy Jonas Lopez in Marcoms News on Wednesday, 07th March 2018 at 2:52pm
Frank PR Australia has a full plate with burger chain Huxtaburger and donut firm Doughnut Time now on the books.
The Huxtaburger project will see Frank PR handle awareness generation for the company’s experimental burgers among influencers. The agency earned the account in light of a recent success marketing Huxtaburger’s Bugstaburger for Halloween 2017, which has earned rave reviews.
For Doughnut Time, Frank PR will organize various marketing activities for the company in 2018, with part of the workload promoting the chain’s main donut line and the special creations.
“These two brands are delicious additions to our client base. We’re an office of foodies, and working with two innovative brands which aren’t afraid to do things differently and create newsworthy products, is a dream come true. Having Doughnut Time and Huxtaburger on our client roster makes for a very tasty start to the year,” said Frank PR managing director Laura Jones.
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JWT lands DFAT Smartraveller assignmentBy Jonas Lopez in Marcoms News on Thursday, 06th September 2018 at 1:00pm
WPP AUNZ satellite outfit J. Walter Thompson (JWT) has won the service contract for the Department of Foreign Affairs and Trade’s (DFAT) Smartraveller support service.
Under a new deal which starts today, JWT will craft Smartraveller’s brand strategy. DFAT chose JWT for the assignment based on its strong record with creating effective brand strategies.
"We are thrilled to be leading the new brand strategy for Smartraveller and supporting the Department of Foreign Affairs and Trade’s commitment to encouraging safe travel by Australians overseas,” said JWT-Sydney managing director Paul Everson.
Text100 leadership reorganisedBy Jonas Lopez in Marcoms News on Wednesday, 05th September 2018 at 1:03pm
The Australian branch of marketing communications consultants Text100 has a new leadership team in place, as it moves into new digs in Surry Hills.
At the top, Karen Coleman is back from maternity leave and has taken up the MD position to fill the void left by Simon Fitzgerald, who stepped down in May this year as acting MD and VP for integrated marketing, to take up a managerial job at Bendigo and Adelaide Bank.
Former MD Karen Wells is back from maternity leave and has been promoted to VP Consulting & Strategy while principal consultant Mihika Gujral is promoted to deputy managing consultant.
Current strategist Bec Madden has been included in the leadership team to oversee creative strategy efforts while also hiring new people to the creative team.
The staff movements come as Text100 is preparing to relocate to a new office out in Surry Hills.
Meanwhile, Text100 announced landing seven companies as new clients, with the prominent signings being Cisco, Rode
InsideOut lands new clientsBy Jonas Lopez in Marcoms News on Wednesday, 05th September 2018 at 11:54am
A number of companies have been added to InsideOut’s client list, reported Mumbrella.
For the food and consumer products field, InsideOut will handle the account of Evia, a yogurt company based in Marrickville, NSW.
In the e-commerce section, InsideOut will handle PR and communication work for global digital consultancy RANDEM.
InsideOut’s industrial portfolio will include representation for Super Easy Storage, a nationwide storage unit provider.
Fresh produce marketing and distribution company Freshmax and professional moving firm Hire A Mover, meanwhile, secured a partnership with #AsSeenOn, InsideOut’s influencer marketing division.
“It’s been a big year for the agency and we are enjoying the opportunity to work with such progressive brands in the varying sectors they compete in. The client wins are a testament to the team’s proven capability and strong client relationships,” said agency director Nicole Reaney.
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