Fresh coat of paint for news.com.au
By Jonas Lopez in Media News on Wednesday, 14th November 2018 at 2:24pmNewsCorp Australia’s main content portal, news.com.au, has taken on a new appearance this week.
Available now, the changes include larger images for specific articles as well as an updated wide-screen format and improved load times.
Editor-in-chief Kate de Brito said the improvement of news.com.au came from a need to cater to an audience that frequently visits the site as a leading source of news articles and other material.
“Growing market demands on viewability means we need to deliver inventory of the highest value to our clients. The new homepage includes adhesive, position one, ad formats, which achieve 80% or more in viewability metrics, along with streamlined ad formats. We’ve boosted support for our native product with additional placements to drive audience g...
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