Herd MSL activates new innovation platforms
By Jonas Lopez in Marcoms News on Friday, 14th June 2019 at 2:42pmPR agency Herd MSL is introducing two new innovations to power its services, as reported on B and T.
The first system, called Results, Outcomes, Analysis and Recommendations (ROAR), is designed to aid clients with the presentation of real-time market information based on their own PR campaigns. The resulting data may lead the client to adjust their movements accordingly.
The second platform, Fluency, is MSL’s global system marketed towards end-to-end influencer activities. It will parlay to Herd MSL’s own influencer database by linking up clients with influencers to give campaigns an added market thrust, which could be critical if the influencer is active in a client’s industry.
Herd MSL innovation lead James Kean is spearheading the rollout of the two platforms. He ha...
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