Host/Havas earns Chatime representation
By Jonas Lopez in Marcoms News on Thursday, 03rd May 2018 at 8:58amPR agency Host/Havas has won the account for the Australian operations of Taiwanese tea-house drink chain Chatime.
Under a new partnership, Host/Havas will handle the company’s Australia-wide brand awareness development and communications efforts for the 14-25 age demographic. One target message Chatime is looking to accomplish is position its products for customers seeking refreshment in the afternoons.
The chain, which offers various flavoured fresh and milk teas with tapioca pearls, currently has at least 80 branches across the country. It is also in the midst of developing new flavours.
“Chatime is a new breed of tea that is on a mission to change the way people think about the category with its inventive products. The Chatime brand is fun and playful and that gives us...
To continue reading this article...