IKON runs new Bakugan account
By Jonas Lopez in Marcoms News on Thursday, 11th April 2019 at 2:31pmFull-service agency IKON has joined forces with Canadian animation studio Spin Master to promote Bakugan Battle Planet, the latest iteration of the Bakugan Battle Brawlers toy and anime franchise.
The project calls for IKON to run an integrated campaign to generate brand awareness for Battle Planet’s new toyline and animated series, which started airing this month in Australia. The campaign will also include social media and influencer support.
IKON head Melissa Roberts said the campaign is aimed at attracting new fans and also teenagers who have been strong Bakugan enthusiasts in their childhood. “This is an exciting campaign to be part of and showcases Ikon’s excellence in reaching the youth market,” she said.
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