Mirum Australia announces new leadership talent

By Craig Daveson in Marcoms News on
WPP AUNZ digital agency Mirum Australia is celebrating the appointment of two new leadership positions this week.
 
The news comes shortly after Mirum first opened up shop in Sydney last month, bringing Evan Crompton on as service design director, and Rebecca Luiters as delivery experience director.
 
Crompton’s history includes work across a number of leading Australian brands, with his most recent post being user experience and service design consultant at Aptor Digital.
 
Luiters has experience with the likes of MRM/McCann, Adcorp, Wunderman and Draft FCB, most recently working as a senior digital producer at The Works.
 
Both Crompton and Luiters now form part of Mirum’s senior management team, reporting directly to Mirum’s MD Claire van Heyningen.
 
“Evan and Bec bring a mountain of talent, knowledge and energy to the Sydney office. They’re seriously experienced digital specialists and they’ll be part of a potent leadership team in a time of rapidly changing client needs,” said Van Heyningen.
 
(L-R: Rebecca Luiters, Claire van Heyningen, Evan Crompton)

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Magnum & Co welcomes fresh staff

By Jonas Lopez in Marcoms News on

Surry Hills PR agency Magnum & Co has bolstered its ranks with a number of new specialists, B and T reported today.

Amadou Doumbia comes aboard as a senior earned specialist. He has over ten years of experience, including the co-presidency of the Hong Kong PR Network and a stint as Marriott International’s marketing and communications manager.

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Holly Saich recently finished as TRO’s culture and communications director, and will now join Magnum & CO as senior brand leader.

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Magnum & Co managing director Carl Moggridge said the new appointments come on the heels of fresh client wins such as QSuper and the Australian Blueberry Growers Association.

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By Jonas Lopez in Marcoms News on

The national leadership circle at communications agency Haystac has been boosted with internal promotions.

Acting Haystac Brisbane head Kate Ward has moved up to the GM position of the office.

Incumbent Brisbane GM Haylie Marchant, meanwhile, was appointed as the agency’s new national strategy chief. Her new job calls for the development of Haystac’s business offerings and PR practice, often in concert with agency social head Hien Pham and brand planners from BWM Dentsu.

Haystac Melbourne’s PR department head, Nicole Hamilton, is now GM for the entire Melbourne team. She landed the promotion on account of a year-long performance, which included PR work for Bunnings and securing a return engagement with the Moomba Festival.

“It gives me a sense of real pride to know that we have been able to create career opportunities for our senior staff and accommodate the growth of the next generation of leaders in Haystac. Continuity of the senior team and a shared visio

Sefiani to handle Pepper Group account

By Jonas Lopez in Marcoms News on

The Sefiani Communications Group has landed the account for specialist lender Pepper Group.

Under the new partnership, Sefiani will design and execute an integrated strategy. Pepper was looking for a PR provider that can deliver on the thought leadership, advocacy, media relations, and digital channels.

Sefiani director Sarah Craig said the new account underlined Pepper’s need to reach out to mortgage brokers, finance institutions, and prospect borrowers.

“We’re very pleased that our search for a PR partner led us to Sefiani, who put forward a senior team with deep experience in the financial services sector. Their understanding of our business and strategy impressed us, along with their strong track record shaping corporate narrative and helping build brands,” added Pepper Group corporate affairs manager Melinda Hofman.

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Ogilvy Australia has elevated four managing partners to become managing directors.

The agency announced today that for the Sydney office, Sally Kissane and Michelle Holland are assuming MD positions immediately. Gavin MacMillan and Michael McEwan of Ogilvy’s Melbourne branch were appointed to MD positions as well.

Both pairs have turned in strong performance records for the past three years. They will all report to Ogilvy Australia CEO David Fox.

“Given the scale of both the Sydney and Melbourne offices, it makes sense to have two MDs in each to ensure all elements of the business are being effectively managed, and growth strategies executed. They have already proven how well it can work and we are excited for the future of these offices under their guidance,” said Fox.

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“We are incredibly proud and honoured to have been selected and to be part of the team to deliver a winning bid.”

The FFA started putting together the bid last year, with the federal and NSW governments coming aboard as partners. The Women’s World Cup is part of the NSW government’s plans to bid for hosting ten World Cups over the next decade.

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For the Melbourne office, Lewis-Sydney GM Steven Reilly will oversee the activation. Activities involving Lewis’ Melbourne-based clients will be made in the branch itself. The agency is also accepting applications for an associate director to manage the office.

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