Thinkin’ Birds Communications, a Nagpur-based creative communications agency, has acquired the digital media mandate for Royal Empire by MB Infra, a prominent real estate developer in Maharashtra, Influencing India has confirmed. The agency will focus on shaping Royal Empire's brand identity and marketing communications across both offline and online channels.  In a statement to the press, Amit Babaria, founder and managing director of MB Infra, emphasised the importance of a strong online presence in today's digital age, which led to the decision to partner with Thinkin’ Birds Communications.  "In today’s digital age, a robust online presence is key for business growth and profitability. That’s why we decided to partner with an agency capable of enhancing our brand in the online realm." Bhavik Mehta, brand chief and founder of Thinkin’ Birds, welcomed Royal Empire into their portfolio and stated that with innovative ideas, they aim to enhance the brand's digital presen

Avian WE has been appointed as the external communications partner for LG Electronics, one of India's leading consumer durable brands, Influencing has confirmed. The organisation will focus on enhancing awareness of LG's corporate initiatives, including its technological advancements, corporate social responsibility endeavours, and employer branding efforts. Jae Hyung Jun, head of corporate marketing at LG Electronics India, said he was excited about collaborating with Avian WE and emphasised LG's commitment to convey the message 'Life’s Good' to customers and inspire them to approach life with optimism.  "We are excited to collaborate with Avian WE to amplify our narrative reflecting our steadfast dedication to innovation and customer-centricity and also conveying the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude," Hyung Jun stated in a release.  Neha Mehrotra, managing director of Avian WE also expressed enthus

Britannia Industries Limited has appointed Aarushi Maheshwari, a seasoned communications specialist with over six years of experience, as its new public relations manager.  Maheshwari announced her new role on LinkedIn, expressing excitement about this new chapter in her career.  “Turned a new leaf earlier this month! Excited to share that I’m starting my new journey as a PR Manager at Britannia Industries Limited!"  Prior to joining Britannia Industries, Maheshwari served as a public relations manager at Genesis BCW, a leading communications agency. During her tenure, she led the development of annual plans, creative campaigns, content creation, network office communications, influencer management and strategy, and media relations for prominent companies such as BookMyShow, Uber, BSH Home  Appliances, Glance, and WhatsApp. 

Drone Destination, India's first DGCA-authorised Drone Training Organisation and a prominent player in the UAV (Unmanned Aerial Vehicle) industry, has announced its collaboration with Dentsu Creative PR as its official public relations and investor relations agency, Influencing India has confirmed.  Dentsu Creative PR will utilise its expertise to develop and implement communication strategies for Drone Destination, as well as manage media relations from its Gurugram office.  In a statement to the press, Alok Sharma, Chairman of Drone Destination, emphasised the importance of communication and stakeholder engagement in the business, especially in a burgeoning industry like drones.   "It gives me pleasure to partner with one of the most experienced and respected agencies in the country – Dentsu Creative PR. Communication and stakeholder engagement is extremely critical in business, especially in a sunrise industry like Drones."  He also highlighted the alignment of this partn

Bastion, an integrated marketing and communications agency, has appointed Cheuk Chiang as the CEO for Australia and New Zealand. Chiang brings a wealth of experience and expertise in creative, media, data, and technology, positioning him to drive significant growth for the agency. In his new role, Chiang will focus on expanding Bastion's business and overseeing its operations in ANZ. His appointment represents a major investment in the agency's growth strategy, aiming to solidify its position as the best agency in the region. Bastion Group CEO Jack Watts said the appointment emphasised the agency's commitment to innovation and growth. “We’ve been in business almost 15 years and it’s a thrill to bring in someone of Cheuk’s calibre to lead our business across ANZ.” He highlighted the agency's track record of reinvesting in its business, people, and clients, and sees Chiang's appointment as the next step in that journey. “We’ve got 300+ people across 7 offices in ANZ and

Kaizzen Communications, an integrated communications agency, has appointed Priyadharshini S K as its new Head of Strategy and Growth (South).   "I am thrilled to share some exciting news with all of you today. After nearly 12 years of dedicated service on one side of the table, I am embarking on a new and exhilarating journey by joining Kaizzen Communication as the Head of South for Strategy and Growth," she stated in a LinkedIn post.    Prior to joining Kaizzen, Priyadharshini worked as Director of Strategic Communications with the Akshaya Patra Foundation and several other agencies in the marketing and communications field.  

Layer PR, a subsidiary of TechGraph, an online technology and business news media company has announced the launch of a program for startups and small businesses working across the globe, Influencing India has confirmed.   One of the primary features of the program worth mentioning here is its exclusive discount of 60% and more on PR services for one year.  Moreover, participants will have access to a dedicated PR specialist for personalized guidance tailored to their specific needs.  The program offers crisis management assistance, comprehensive media training and holistic approach to bolstering brand  visibility.  Layer PR co-founder and COO Shanaz Khan expressed the commitment of the company to support entrepreneurs on their journey to success.  "We firmly believe that every entrepreneur merits the opportunity to cultivate a thriving brand, and our program endeavors to facilitate this journey.”  Speaking about the launch of the Startup program, Prutha Rupareliya, PR