Ogilvy Sydney launches new Uncle Tobys campaign
By Jonas Lopez in Marcoms News on Friday, 18th January 2019 at 12:38pmOgilvy Sydney has kicked off a new masterbrand campaign for snack company Uncle Tobys, called “Great Grows Here” (pictured).
The campaign’s initial rollout consists of ads featuring children going back to school and voiceovers by Brisbane Lions rep Sabrina Frederick-Taub, acrobat Peter Kismartoni, and rocket scientist Samantha Ridgway. They tell stories about how their parents always inspired them to do better in life and included an Uncle Tobys bar in their lunch boxes for the extra boost.
Ogilvy is setting up the current content, plus additional material this year, for distribution over online and social media channels.
Ogilvy associate creative director Andrew Hankin said the message of “Great Grows Here” is about Uncle Tobys reaching other avenues where...
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