Sefiani to handle Pepper Group account
By Jonas Lopez in Marcoms News on Wednesday, 14th November 2018 at 1:45pmThe Sefiani Communications Group has landed the account for specialist lender Pepper Group.
Under the new partnership, Sefiani will design and execute an integrated strategy. Pepper was looking for a PR provider that can deliver on the thought leadership, advocacy, media relations, and digital channels.
Sefiani director Sarah Craig said the new account underlined Pepper’s need to reach out to mortgage brokers, finance institutions, and prospect borrowers.
“We’re very pleased that our search for a PR partner led us to Sefiani, who put forward a senior team with deep experience in the financial services sector. Their understanding of our business and strategy impressed us, along with their strong track record shaping corporate narrative and helping build brands,” a...
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