Sorta Famous enters India’s PR market
By Staff Writer in Media News on Tuesday, 09th December 2025 at 7:16pm
Sorta Famous has officially launched in India, offering a fresh approach to brand communication. The agency wants to help companies stay relevant by combining traditional PR with today’s cultural trends.
Sorta Famous has been founded by communications strategist Nandini Mahant. The agency will handle brand communication, media outreach, digital PR, thought leadership, creator partnerships, and reputation management for both new and established brands.
Mahant said India’s communication space is changing fast, and brands now need more than standard PR. “Brands need cultural intelligence. We want to help them show up in ways that feel real and relevant,” she said.
She added that the agency’s work will focus on clarity, creativity, and credibility. “We want to build long-term ...
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