VERSA launches with sights set on international expansion
By Jonas Lopez in Marcoms News on Thursday, 23rd May 2019 at 3:09pmVoice experience (VX) agency VERSA has merged with digital experience and design company Deepend Melbourne as a new entity simply named VERSA.
The merger came out of a need for VERSA to consolidate a stake in Australia’s burgeoning VX market and leverage it with digital design services of the kind offered by Deepend. Recent VERSA studies revealed that VX’s importance was being strengthened by smart speakers, given a forecast of 30 per cent of all internet browsing could be possible with no electronic screens by 2020, with AI assistance.
At the same time, VERSA is already on an expansion push, with new offices in Singapore and the US being set up to complement the agency’s Melbourne headquarters. The agency also implemented a four-day workweek.
“This is an ex...
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