VML and Y&R fused as one agency
By Jonas Lopez in Marcoms News on Thursday, 27th September 2018 at 1:37pmWPP agencies VML and Y&R will become a single entity called VMLY&R.
Slated for official commencement of business in early 2019, the new agency is being touted as a company that will offer clients a unified service for brand experience and advertising.
The merger was based on both agencies’ individual successes. VML has built a reputation for developing highly creative campaigns with a strong digital marketing component. Y&R is known for long-term approaches when working with client brands, some of them being Fortune 500 listers.
Current VML global CEO Jon Cook will assume the same role for VMLY&R. Former Y&R global CEO David Sable will be a non-executive chairman; he is also preparing for a new role in the WPP structure itself.
“This is incredibly exciti...
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