VMLY&R ready for action
By Jonas Lopez in Marcoms News on Tuesday, 15th January 2019 at 2:48pmDefence Force Recruiting (DFR), the Australian Defence Force’s human-resource arm, has awarded a new service contract with WPP AUNZ agency VMLY&R Melbourne.
Under the deal, VMLY&R will assume DFR’s digital and creative communications duties from Host/Havas on April 1, 2019, with the transition work starting this week. The DFR leadership chose VMLY&R from a field of eight candidate agencies.
One of VMLY&R’s precursor agencies, Y&R, previously handled the DFR account from 2000 to 2013. The new deal has elated VMLY&R ECD Jake Barrow, citing his own experience with the account.
“To say I’m proud to be working with DFR again is an understatement. Our previous years with DFR produced many career highlights for our staff and I can now call...
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