WhiteGREY handles new Volvo campaign

By Jonas Lopez in Marcoms News on

Living Seawall whiteGREY campaign (photo credit: Campaign Brief)PR outfit WhiteGREY Sydney has joined forces with the Australian arm of Swedish automaker Volvo for a new environmental campaign, called The Living Seawall.

A joint undertaking by whiteGREY, Volvo Car Australia, the Sydney Institute of Marine Sciences, and Reef Design Lab as part of the UN’s World Environment Day initiative, The Living Seawall comprises concrete tiles arranged in a pattern resembling the roots of the mangrove tree, which was once present in Sydney Harbour. The tiles themselves are made of reinforced concrete inlaid with fully-recycled plastic fibres.  

“Sustainability and innovation are at the core of Volvo’s brand philosophy and the Living Seawall reinforces Volvo’s commitment to tackling ocean plastic pollution,” said whiteGREY national executive creative director Chad MacKenzie.

“Solving the problem of plastic requires a truly innovative approach to creativity. In collaboration with SIMS and Reef Design Lab we came up with the idea of using concrete reinforced with recycled plastic to create seawall tiles that mimic the design of native mangroves. When attached to existing seawalls, these tiles promote biodiversity and that helps to improve water quality.”

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Mirum launches Australian office

By Jonas Lopez in Marcoms News on

Global digital agency Mirum, part of the JWT/WPPAUNZ group, has opened for business in Australia with new offices at Flinders Street in Melbourne and Pyrmont St in Pyrmont, NSW.

The agency, now known as Mirum Australia, was officially activated following the successful integration of local digital company Webling into the Mirum network, with Webling MD Claire van Heyningen to helm the new company.

“When John invited me to take the reins and drive the launch of Mirum Australia, I jumped at the opportunity. I was impressed by the breadth of work and the sheer depth of strategic and technical thinking of the local team, and I was confident by joining the Mirum network it would allow us to supercharge our offering while retaining our focus on serving the local market with best-in-class and effective ‘deep digital’ work,” said Van Heyningen, referring to JWT –APAC CEO John Gutteridge.

Mirum global CEO Dan Khabie said the establishment of Mirum Australia addr

Sefiani Communications Group to promote pancreatic cancer awareness

By Jonas Lopez in Marcoms News on

The Sefiani Communications Group has joined forces with the Avner Pancreatic Cancer Foundation on a low-bono awareness project for pancreatic cancer.

The new project will involve a sustained engagement of government officials, influencers and media relations to raise funds for pancreatic cancer research.

Avner Pancreatic Cancer Foundation board member Peter Hosking said the Sefiani Communication Group’s experience in positive campaigns was critical to landing the account. He also noted the low survivability rates of pancreatic cancer as a pressing matter for more research into the illness.

“We were impressed with the commitment and passion of the Avner Pancreatic Cancer Foundation’s Board, and its founder Caroline Kelly who lost her husband Avner to the disease. In the past 10 years the Foundation has raised $10 million for medical research, but this is the tip of the iceberg.

“A significant ramp-up of awareness and funding is required to lift survival rate

Pulse adds new clients

By Jonas Lopez in Marcoms News on

WPP AUNZ firm Pulse has welcomed three companies into its client base – all from different industries.

RACV (Roadside Assist, Car Loans, Insurance and Travel) was tapped for the agency’s home living practice, during which it will handle overall communications for the company’s Home Division. One project already underway is the RACV Tiny Home, a concept smart-living design crafted in collaboration with veteran architect Peter Maddison.

Kitchen appliance manufacturer KitchenAid is another home living practice client for Pulse. The new partnership calls for the agency to run a brand awareness campaign for the American company’s centennial anniversary.  

For the food product category, Pulse is the agency of record for frozen dessert maker Halo Top Creamery. The first undertaking under the partnership was a media/influencer event for Halo Top’s “House of Happiness” campaign, which had guests showcasing various things that make people happy,

Edelman wins Deliveroo and DiDi

By Jonas Lopez in Marcoms News on

Edelman has won representation for online food delivery company Deliveroo and mobile transportation platform DiDi.

For Deliveroo, the Edelman team will handle corporate communications and public affairs in Australia. The company recently made the news with offers to take in riders of rival company Foodora, which is shutting down next week.

The DiDi account will involve work on the corporate and brand communications fronts. DiDi recently set up shop in Melbourne as its second overseas branch (after Mexico).

Renshaw calls time on Edelman service

By Jonas Lopez in Marcoms News on

Mark Renshaw is vacating his position as global brand practice head at international PR firm Edelman.

As covered by The Holmes Report, Renshaw issued an internal memo stating he was going back to his family in Sydney, Australia.

He joined the Chicago-based company in early 2017 after 18 years with advertising agency Leo Burnett - but much of that overall time was spent abroad.

Edelman EMEA CEO Carol Potter will take over Renshaw’s duties pending the selection of a replacement.

Follow Renshaw on Twitter and LinkedIn.

Red Agency expands with Sydney hires

By Jonas Lopez in Marcoms News on

The Red Agency has added new talent at its Sydney headquarters.

Symon Madry comes aboard to lead the agency’s technology/B2B practice, bringing with him over a decade of communications experience from dealing with tech outfits such as Microsoft Bing and Motorola. He recently arrived from London, England, where he spent the past three years as senior executive at Edelman and Bite Global.

Former Virgin Mobile social and content marketing chief Paul Isbell signs on as social media director, reporting to agency ED for social and integration Davitha Ghiassi.

Two senior account managers came in from England. Kate Hird will join Red Agency’s travel and tourism practice, on account of her experience at British PR outfit Freuds, where she worked with the account of a prominent hotel chain. Claire McAdam, a former senior account executive at PHA Group, has also joined the team.

“These new hires are fantastic additions and bring a wealth of experience in specialist areas to

The Haus agencies land new accounts

By Jonas Lopez in Marcoms News on

The PR conglomerate formerly known as the Hausmann Group have started a new journey as “The Haus” with a fresh batch of clients for two of its agencies.

The company stated that its communications brand and reputation consultancy, Illuminate, has been tasked to manage corporate communications and PR work for the Australian Mobile Telecommunications Association.

Healthcare consultancy Health Haus will handle social media, stakeholder management, and media relations for online healthcare marketplace Tender Healthcare.

“I’m delighted at the way our agencies continue to grow in their respective areas! Our specialist hub model is resonating really well with both existing and new clients,” said The Haus CEO/founder Judi Hausmann.

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