WhiteGREY handles new Volvo campaign

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Bastion welcomes Cheuk Chiang as ANZ CEO

By Staff Writers in Marcoms News on
Bastion, an integrated marketing and communications agency, has appointed Cheuk Chiang as the CEO for Australia and New Zealand. Chiang brings a wealth of experience and expertise in creative, media, data, and technology, positioning him to drive significant growth for the agency. In his new role, Chiang will focus on expanding Bastion's business and overseeing its operations in ANZ. His appointment represents a major investment in the agency's growth strategy, aiming to solidify its position as the best agency in the region. Bastion Group CEO Jack Watts said the appointment emphasised the agency's commitment to innovation and growth. “We’ve been in business almost 15 years and it’s a thrill to bring in someone of Cheuk’s calibre to lead our business across ANZ.” He highlighted the agency's track record of reinvesting in its business, people, and clients, and sees Chiang's appointment as the next step in that journey. “We’ve got 300+ people across 7 offices in ANZ and

Kaizzen Communications ropes in Priyadharshini SK as Head for Strategy and Growth

By Staff Writer in Marcoms News on
Kaizzen Communications, an integrated communications agency, has appointed Priyadharshini S K as its new Head of Strategy and Growth (South).   "I am thrilled to share some exciting news with all of you today. After nearly 12 years of dedicated service on one side of the table, I am embarking on a new and exhilarating journey by joining Kaizzen Communication as the Head of South for Strategy and Growth," she stated in a LinkedIn post.    Prior to joining Kaizzen, Priyadharshini worked as Director of Strategic Communications with the Akshaya Patra Foundation and several other agencies in the marketing and communications field.  

Layer PR launches startup program to support Startups and Small Businesses

By Staff Writer in Marcoms News on
Layer PR, a subsidiary of TechGraph, an online technology and business news media company has announced the launch of a program for startups and small businesses working across the globe, Influencing India has confirmed.   One of the primary features of the program worth mentioning here is its exclusive discount of 60% and more on PR services for one year.  Moreover, participants will have access to a dedicated PR specialist for personalized guidance tailored to their specific needs.  The program offers crisis management assistance, comprehensive media training and holistic approach to bolstering brand  visibility.  Layer PR co-founder and COO Shanaz Khan expressed the commitment of the company to support entrepreneurs on their journey to success.  "We firmly believe that every entrepreneur merits the opportunity to cultivate a thriving brand, and our program endeavors to facilitate this journey.”  Speaking about the launch of the Startup program, Prutha Rupareliya, PR

Thrive PR & appoints Rebecca Churchill as Associate Director for New Zealand

By Staff Writers in Marcoms News on
Thrive PR & Communications has announced the appointment of Rebecca Churchill as the local agency lead and Associate Director for its Auckland operations. Rebecca will focus on strengthening Thrive’s integrated communications offering in New Zealand, driving growth opportunities for clients, and leading the local team. Rebecca brings extensive experience in strategic communications to her new role, which will see her leading and growing the local team, as well as driving new growth opportunities for clients in PR, digital, social, influencer, creative, and events. In a statement to the press, expressed her excitement about joining the Thrive PR team and highlighted the agency's collaborative approach and wide range of expertise. "I have long admired Thrive PR’s work across ANZ, so I am just thrilled to now be part of the team, leading the agency on the ground here in Aotearoa New Zealand,” said Churchill." Thrive CEO, Leilani Abels lauded Rebecca's appointment and emphas

Sefiani expands team with strategic hires and promotions

By Staff Writers in Marcoms News on
Sefiani, a strategic communications agency, has announced three new hires and two promotions to its team, strengthening its digital and corporate communications capabilities. Katrina Calvi has joined as Social & Digital Content Account Director, bringing 10 years of experience in digital marketing, user experience design, and integrated marketing strategy. She will lead the agency's digital marketing offering, collaborating with Clarity Global's digital teams worldwide. Georgia Swindley comes aboard as Account Manager, bringing experience from UK agency Citypress, where she worked with global brands like Coca-Cola and Lloyds Banking Group. Rochelle Abdallah joins as an Account Executive, supporting teams in corporate communications and public affairs. Additionally, Nick Owens has been promoted to President of Corporate & Crisis Communications, and Iain Waterman to Vice President. Owens will continue advising clients and supporting crisis response for Clarity Global, while

Daniel Goldstein promoted to Head of PR at Example

By Pragadish Kirubakaran in Marcoms News on
Earned-led culture agency, Example, has promoted Daniel Goldstein to Head of PR. In his new role, Daniel will lead the development and execution of earned campaigns for high-profile venues, precincts, and brands, working closely with the strategy and creative teams. He will also oversee the PR team, including publicity managers, Amy Chilcott and Ellie Lee, Telum Media reported. Having been with Example for over four and a half years, Goldstein has a wealth of experience having led several key campaigns for brands like Smirnoff, The Singleton, Talisker, and JW Marriott. Goldstein updated his connections about the latest advancements in his career in a short LinkedIn post stating, “I’m happy to share that I’ve been promoted to Head of PR at Example!” Rebecca Jarvie-Gibbs, Managing Director of Example, praised Daniel's ability to drive media conversations and deliver impactful results. "Daniel's instinct for what is driving the media conversation and relentless pursuit of re

Neue Media enters consumer market, adds 3 new clients to roster

By Pragadish Kirubakaran in Marcoms News on
Neue Media, an integrated communications agency, has announced the launch of its retail consumer arm, aiming to broaden its services beyond its existing property and design clientele, Telum Media reported. Specialising in property development, hotels, and destination events, Neue Media's new retail consumer arm will focus on collaborating with furniture and design retailers, home renovation brands, and experience providers. The agency's social media, digital, PR, media, and events specialists will now offer multi-channel communications strategies and campaigns for clients in the home and lifestyle industries. In a joint statement to the press, Directors Cara Cunningham and Vanessa Lai highlighted that many larger lifestyle brands still operate under a traditional multi-agency consultancy mix, presenting an opportunity for Neue Media to provide a holistic solution under one communications strategy. "Our combined paid/owned/earned/shared model is still the only of its kind in the prop

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