WPP AUNZ activates new analytics body
By Jonas Lopez in Marcoms News on Friday, 07th December 2018 at 2:24pmMarketing communications conglomerate WPP AUNZ has opened a new data analysis department called WPP AUNZ Analytics.
WPP AUNZ chief data scientist Rob Pardini has been appointed as Analytics’ managing partner. He will be in charge of pooling datasets from various sources and studying them to aid clients in making the right business moves.
WPP AUNZ Consulting, WPP AUNZ’s member agencies, and data partners will assist in Analytics’ workload.
“By connecting the consumer research, digital, media and transactions data at our disposal, we have unparalleled visibility on the purchase decision-making process, and how to get people to open their wallets. This is invaluable for our clients and all the agencies within our group, who can now access this information mo...
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