Write Away’s Marchant launches new platform for working mums

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Airwallex's latest addition signals growth ambitions

By Pragadish Kirubakaran in Marcoms News on
Bessie Hassan has assumed the position of Director, Corporate Affairs (ANZ) at Airwallex. At Airwallex, Hassan will be responsible for enhancing the company's digital footprint and driving strategic growth initiatives in the ANZ region. She expressed her excitement about this new chapter in her career on LinkedIn, highlighting her eagerness to work with the Airwallex team to help businesses expand globally. "I'm excited to announce my new role as Director, Corporate Affairs (ANZ) at Airwallex. Looking forward to working with the team to help businesses grow beyond borders." With a robust background spanning two decades in communications, stakeholder engagement, and journalism, Hassan previously served as the Communications Director at Sage & Sound Consulting, and Head of Communication at Finder, where she led high-performing teams and contributed significantly to the brand's evolution, Hassan's other notable career highlights include positions such as vice president (NSW) and

Taurus expands team and portfolio with new recruit and client wins

By Pragadish Kirubakaran in Marcoms News on
Integrated marketing strategy and PR agency, Taurus, is making waves with recent announcements of team expansion and client acquisitions. The agency has welcomed Emily Brex as Senior Account Manager, bringing over seven years of experience in the national media landscape. Samantha Sakr, Managing Director of Taurus, expressed enthusiasm about the agency's growth, stating, "It’s been an exciting start to the year, with six new significant and long-term clients and more on the way. This falls in line with our objective for continuous growth." In addition to the new hire, Taurus has secured five new clients strengthening its portfolio. The notable additions include BSA, an Australian-incorporated and operated, ASX-listed telco company. Dotz Nano Limited, a developer of climate and industrial nanotechnologies, and Buildonix, a company specialising in Meccano-style adaptable buildings. Furthermore, the agency's client roster continues to grow with the inclusion of Simone Tsigolis, CEO

Bastion expands brand portfolio with new acquisition

By Staff Writers in Marcoms News on
Bastion, Australasia's leading integrated marketing and communications agency, has expanded its digital footprint through the strategic acquisition of AnalogFolk Australia. AnalogFolk is a digital creative agency known for its innovative brand-building strategies in the digital realm. Through this acquisition, Matt Robinson and Ben Hourahine, leaders at AnalogFolk Australia, bring their wealth of experience and industry recognition to Bastion. Robinson, appointed as Managing Director Digital Brand, and Hourahine, assuming the role of Chief Strategy Officer Digital Brand, will spearhead Bastion's digital and creative capabilities, furthering the agency's progressive approach to brand development, advertising, PR, and social and business innovation. Robinson explained in his statement to the press, AnalogFolk has been exploring a wide range of partnerships that could enhance its offering. “Bastion, with its wide array of deep specialists under one roof, from creative, code, data, re

PepsiCo expands partnership with Special PR for creative campaigns

By Staff Writers in Marcoms News on
PepsiCo, a global food, snack, and beverage company has extended its partnership with independent agency Special PR, tapping them as the PR partner for its brands in Australia. Special PR will be responsible for developing creative earned campaigns, PR strategy and activation, content development, media relations, publicity, and influencer relationships across Australia, with a focus on engaging Gen Z and culture. Alex Bryant, founder of Special PR, expressed excitement about the partnership, highlighting PepsiCo's ambition and partnership ethos. "The ambition, bravery and incredible partnership ethos built between PepsiCo and Special so far has already allowed us to unlock such exciting work, which we can’t wait to unveil. This partnership aligns with our strategic ambitions of building a strong cultural and consumer lifestyle practice.” Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages at PepsiCo, emphasised Special PR's passion for culture, creativity, a

iD Collective adds The Hairy Pill to Client Roster

By Staff Writers in Marcoms News on
iD Collective, a full-service communications agency, has expanded its client roster by partnering with 'The Hairy Pill,' a prominent hair loss treatment company. The collaboration aims to leverage iD Collective's digital and creative expertise to develop and execute a brand campaign tailored to engage and convert audiences in the health and wellness sector seeking hair loss solutions. Unveiling their latest initiative, 'Grow On,' iD Collective introduced a nationwide TVC and social campaign featuring four distinct characters - Mike's Curls, Brad's Bowl Cut, Rebecca's Bangs, and Marie's Messy Bun - showcasing individuals enjoying life with healthy hair. Alex Pavone, Head of Digital & Creative at iD Collective, expressed enthusiasm for The Hairy Pill's addition to the agency's portfolio, highlighting the transformative impact of the "Grow On" campaign. “Working with The Hairy Pill has been extremely rewarding, developing their original brief of social assets into a much larger-

Clarity Global announces strategic appointments and client wins

By Staff Writers in Marcoms News on
Clarity, a digital marketing and communication agency, has revealed significant developments including key appointments, executive committee restructuring, and notable client acquisitions as part of its global strategy. Rachel Gilley, CEO of Clarity, unveiled the appointment of Kristen Ingraham as Clarity’s President North America, marking a pivotal move in "strengthening the agency's global leadership." "Kristen is a strong leader of talented teams and brings not only commercial acumen and deep contacts in the North American market but also experience in a range of sectors that build on Clarity's heritage in technology." Ingraham, with over two decades of experience in B2B and B2C communications, will spearhead Clarity’s growth initiatives in North America from its existing bases in New York and California. Coinciding with Ingraham's appointment, a new Executive Committee (ExCo) was introduced to support Gilley in steering Clarity’s global expansion. The ExCo includes seaso

Tash Jobson joins Elevate Communication

By Pragadish Kirubakaran in Marcoms News on
Tash Jobson, a seasoned professional in communication leadership and news innovation, has recently shared an exciting news about her career journey. In a LinkedIn post, Jobson expressed her enthusiasm after a rewarding first week of being warmly welcomed by the team at Elevate Communication. "An exciting piece of news to share, after a wonderful first week being welcomed by the team at Elevate Communication. Can't wait to see what the next chapter has in store!" With over 20 years of experience, Jobson's extensive background includes leading engagement projects within the business and communications ecosystem while fostering positive relationships with stakeholders. Her most recent roles include Head of News Operations at Southern Cross Austereo, where she played a pivotal role in driving digital and broadcast news initiatives. Prior to that, she held various leadership positions within the media industry, showcasing her versatility and proficiency in news and current affairs.

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