Wunderman Thompson helps in NSW Rural Fire Service NYC ad
By Jonas Lopez in Marcoms News on Thursday, 20th February 2020 at 2:05pmWunderman Thompson has joined forces with the NSW Rural Fire Service to express gratitude in New York City’s Times Square for international solidarity with Australia’s emergency crews during the bushfires.
Silvercast helped out by setting up a 23.4m digital billboard (pictured).
The billboard shows a short video of a to-scale forest with the caption “Imagine fighting a bush fire higher than this billboard” appearing as the forest quickly catches fire, finished up by “Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support” against a black background.
“With Australia having experienced one of the worst fire seasons in history, there has never been a more important time for us to recog...
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