Announcement posted by Will and Wind 26 Aug 2025
If you've ever hopped into your car after the beach, the gym, a sweaty hike, or with a sandy dog in tow, you'll know the struggle: wet seats, stubborn sand, and that lingering "what's-that-smell?" moment. Enter Will & Wind's new Car Seat Towels — a stylish, sustainable and oh-so-easy way to protect your seats while adding a splash of coastal cool.
Retailing at $99.99 AUD, these towels aren't just practical — they're a game-changer.
Why Everyone's Talking About Them
No more soggy seats: The soft microfibre front feels like luxury, while the water-resistant, anti-slip backing takes the mess.
Throw it on, throw it off: A simple hood slips over the headrest and the elastic strap keeps it in place. No fiddly straps, no stress.
Eco-friendly at heart: Each towel is made from around 16 recycled plastic bottles.
Easy care: Machine washable, quick dry, and ready for your next trip.
Looks that last: Featuring stunning designs like the Heart Reef, Ningaloo, Whale Shark and Green Sea Turtle, created with photography that celebrates our Australian landscapes and marine life.
Who They're Made For
Beachgoers and surfers who want to keep the sand at the beach.
Gym junkies who don't want post-workout sweat soaking into upholstery.
Families and pet owners who are constantly dealing with spills, fur, and sticky little fingers.
Anyone who loves their car and wants to keep it fresh, clean and resale-ready.
The Owner's Take
Anna Delaney, Owner of Will & Wind, says:
"We wanted to create something that makes life easier for people like us — busy, outdoorsy, always on the move. The Car Seat Towel protects your seats from sand, sweat, water and pet hair, but it still looks beautiful and feels great. Once you use it, you'll wonder how you ever lived without it."
About Will & Wind
Born out of a love for the Australian outdoors, Will & Wind creates sustainable, sand-free, quick-dry towels and accessories designed for adventure. Every piece is made with recycled materials, thoughtfully designed, and tested on real beaches, trails and car seats across the country.
Car Seat Towels are available now at willandwind.com.au for $99.99 AUD.
Media Enquiries:
Anna Delaney
Owner & Director, Will & Wind
anna@willandwind.com 0411 228 087