ECAL Launches in France with Top Rugby Body, Ligue Nationale de Rugby (LNR)

PARIS, FRANCE - [September 4, 2025] - ECAL, the world's leading calendar marketing solution, today announced its official launch in France, in partnership with one of the country's most popular and beloved sports organisations, the Ligue Nationale de Rugby (LNR).

The partnership brings ECAL's smart, dynamic 'Sync to Calendar' marketing feature to fans of France's premier rugby competitions, the TOP 14 and PRO D2. This technology delivers the latest match details straight to fans' personal digital calendars, complete with direct access to ticket purchases, TV/streaming information, match centres, videos, news, and other key updates.

This launch highlights the global appeal of ECAL and its ongoing commitment to international expansion. LNR fans can access this new feature by signing in to their free online LNR account, a new initiative by the league to offer exclusive features and benefits to registered members.

"France is an incredibly important market for ECAL," said Patrick Barrett, Founder & CEO of ECAL. "It allows us to serve the passionate French sports audience and acts as a launchpad for our expansion across Europe. It is an honour to partner with the Ligue Nationale de Rugby, a historic and much-loved organisation. We are thrilled to bring our technology to their dedicated fanbase—a first for sports and entertainment in France."

The partnership gives LNR a powerful new digital channel to engage its audience, boost awareness, enhance the fan experience, and drive participation and sales.

"We care deeply about our fans and are always looking for ways to enhance their digital experience," said Johan Lamie, Chef de Projet Marketing Digital at Ligue Nationale de Rugby. "ECAL's 'Sync to Calendar' feature is a fantastic innovation that gives our supporters timely, direct access to the action. It's a key part of our digital marketing and audience growth strategy, and we're excited to offer this free service to our members."

The ECAL 'Sync to Calendar' feature is now available to all registered users on the official TOP 14 and PRO D2 competition websites.

About ECAL:
ECAL is the world's leading calendar marketing platform, used by hundreds of major brands globally in sports, entertainment, media, and e-commerce. ECAL's smart 'Sync to Calendar' technology enables publishers to deliver rich, dynamic, and personalised events directly into their audience's personal digital calendars, creating a direct and highly effective marketing channel. ECAL is trusted by top-tier organisations such as the Premier League, Formula 1, Disney+, World Rugby, NBA, Major League Baseball, and more.

About Ligue Nationale de Rugby (LNR):
The Ligue Nationale de Rugby is the governing body for the two professional rugby union leagues in France: the TOP 14 and the PRO D2. Founded in 1998, the LNR is responsible for the organisation, marketing, and regulation of these prestigious competitions, followed by millions of passionate fans across France and around the world.

Media Contact:

ECAL

Patrick Barrett - Founder & CEO

patrick@ecal.com

+61 411 650 445