Empowering Perinatal Wellness: COPE select Personify Care for next phase of national rollout of iCOPE to enhance mental health of expectant parents across Australian Maternity Hospitals and Child and Family Health Services.

The perinatal period, encompassing pregnancy and the year following birth, is a critical time when many new parents are at risk of developing mental health conditions. 

Recent data highlights this urgent need, with 30% of parents at risk of perinatal mental health conditions, and over 10% experiencing symptoms of anxiety and depression, with 5% reporting thoughts of self-harm. 

The iCOPE platform, already utilised by 100's of public maternity hospitals and child and family health services nationally, has been instrumental in the early identification of these vital concerns.

Dr. Nicole Highet, Founder and Executive Director, Centre of Perinatal Excellence (COPE),  "As the peak body in perinatal mental health, COPE has been recognised as a world leader in the early detection of perinatal mental health through digital screening. 

Underpinned by Australia's national guidelines, iCOPE has revolutionised approaches to screening. 

We are excited to be collaborating with Personify Care to further extend the capabilities of digital screening through the launch of iCOPE 2.0. 

The new platform is further supporting front-line clinicians in their clinical decision making, whilst empowering patients with customised screening tools and patient information in 32 languages."

"At Personify Care, we are deeply committed to leveraging technology to create more connected, efficient, and consumer-centred healthcare experiences," said Ben Hope, Head of Operations, Personify Care.

"Our partnership with COPE and our role in supporting the iCOPE platform is a testament to this commitment. This will not only significantly reduce the administrative burden on clinicians by streamlining screening processes (data visible in the EMR of the health service through our 2-way standards-based interoperability support), more importantly, will empower them with comprehensive insights into a woman's mental health. This support will enable more coordinated care, reduce duplication, and ultimately lead to improved outcomes for expectant parents, infants, and families across Australia."

Benefits For Patients

• Support when you need it most, based on evidence: Assessments are faster and easier to complete on any device with internet access.
• Multilingual Access: Available in 32 languages, ensuring cultural and linguistic inclusivity.
• Secure Account Access: Clients create a secure login to access their questionnaires, results, and personalised mental health information. 
• Multi-Device Compatibility: Web-based platform accessible on smartphones, tablets, and computers.
• Personalised Health Information: Tailored advice and support resources are delivered automatically based on individual screening results.
• Downloadable Reports: Patients can download and share their reports with other health professionals to support coordinated care.
• Integrated Psychoeducation: Antenatal and postnatal information is embedded into the platform, eliminating the need for separate applications.

Benefits For Health Services and Clinicians

• Evidence-based Custom Configuration: Tailored to the needs of each health service, with selectable screening tools for both mothers and fathers.
• Early detection of mental health risk factors: Clinical dashboard highlights patients requiring immediate review, helping clinicians prioritise care based on assessed risk. 
• Enhanced Clinical Guidance: Expanded advice on risk factors is embedded directly into clinical reports to support clinical decision-making.
• Timely Follow-Up: Follow-up screening can be automatically programmed and triggered throughout the perinatal care journey.
• Real-Time Activity Dashboard: Enables services to monitor platform usage and screening rates at a glance.
• User-Friendly Interface: Simple, intuitive design that frees up clinicians' time during consultations, allowing them to focus on patient discussion.
• Data Integration: Seamless linkage with the COPE Digital Data Dashboard allows services and jurisdictions to track prevalence, trends, service gaps, and workforce training needs.
   

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About Personify Care: Personify Care is an Australian digital health company headquartered in Adelaide, dedicated to transforming healthcare delivery through innovative SaaS solutions. We provide secure, interoperable platforms that enable seamless patient pathways, enhance data exchange, and empower clinicians to deliver more connected, efficient, and patient-centred care.

About COPE: The Centre of Perinatal Excellence (COPE) is Australia's peak body in perinatal mental health. Established in 2013, COPE provides national leadership through evidence-based guidelines and innovative solutions for best practice in perinatal mental health, focusing on prevention, early detection, and early intervention.