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JAMIE DURIE JOINS EZVIZ AS BRAND AMBASSADOR AS IT SIGNALS MAJOR INVESTMENT IN AUSTRALIAN GROWTH

Announcement posted by EZVIZ 04 Aug 2026

World’s No. 1 Smart Home Camera brand signals growth plans in Australia with strengthened local presence

 

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SYDNEY, AUSTRALIA - August 4, 2026 EZVIZ, a world-leading smart home brand known for its smart security innovations, has today announced renowned landscape  and product designer, television host, and home renovation expert Jamie Durie as its first Australian Brand Ambassador. The signing marks a significant local milestone for one of the world's fastest-growing smart home security technology companies as it significantly increases its investment and expansion in the Australian market.

 

The high-profile appointment reflects the company's commitment to building long-term brand awareness, retailer engagement and consumer confidence in Australia and comes as it prepares to launch an expansive new range of smart home security cameras, video doorbells, smart locks and smart home control screens into major retailers locally.

 

As the face of EZVIZ in Australia, Durie will appear across national advertising campaigns, retail point-of-sale displays, digital and social media, consumer marketing initiatives, product launches, trade events, retailer conferences and major consumer exhibitions, while working closely with the brand to educate Australians about the next generation of smart home security technology.

 

Over three decades, Durie has grown to become one of Australia's most recognised and respected home lifestyle personalities through his work as an award-winning landscape and product designer, international television presenter, bestselling author and entrepreneur. His unique combination of practical home expertise and passion for educating Australian consumers has made him one of Australia's most recognisable and trusted voices in home renovation and design. His latest television series, Future House - Changing the Game, explores the next generation of residential design, sustainability and connected living. EZVIZ products will be integrated throughout the second series to air later this year, demonstrating how intelligent smart home security solutions are becoming an increasingly important part of modern Australian homes.

 

Founded in 2013, EZVIZ has grown into one of the world's leading smart home security and AIoT (Artificial Intelligence of Things) companies, available in more than 130 countries, supporting more than 230 million registered users, and connecting more than 360 million smart devices globally. Employing more than 4,500 people globally, it commits more than 14% of annual revenue to R&D, significantly higher than the industry average.

 

The company has built its reputation around making sophisticated technology simple to install, intuitive to use and accessible to everyday households, and its Australian range delivers core product features without ongoing subscription fees. It has also been recognised as the World's No. 1 Smart Home Camera Brand, based on total 2025 shipments per IDC's Quarterly Smart Home Device Tracker.

 

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Equally important is EZVIZ's commitment to privacy and cybersecurity. Security sits at the core of the company's global strategy, supported through its dedicated EZVIZ Trust Centre, privacy-by-design product development, internationally recognised security certifications and transparent data protection practices designed to give consumers confidence when bringing EZVIZ connected technology into their homes.

 

"As a father of three with a busy life, our security, our privacy and our family time is everything to us. EZVIZ has allowed us to take more control of these aspects of our lives in a simple user friendly effective way," said Jamie Durie.

 

"It's an interesting example of the way future proof technology and AI can play a pivotal role in family life."

 

"Jamie is one of Australia's most recognised and respected authorities on homes, renovation and lifestyle, making him a natural fit for EZVIZ. His credibility and trust among homeowners will play an important role in helping more Australians discover who we are and understand why EZVIZ is different," said Jock Jones, Australian Country Manager for EZVIZ.

 

"This partnership demonstrates how serious we are about building EZVIZ into one of Australia's leading smart home security brands. As Australians become increasingly connected, consumers are looking for brands they can trust, and we are excited to work with Jamie to highlight how EZVIZ combines innovation and security into intuitive and easy to use solutions."

 

About EZVIZ

EZVIZ is dedicated to putting "easy vision" in every home - that is, we strive to build simple yet powerful smart home devices and appliances to provide visual protection and tangible joy to every family. As a global leader in smart home technologies, EZVIZ has been empowering the future of smart, connected living since 2013, and has received wide recognition in its relentless tech innovations, reliably useful products, fast-evolving ecosystem, and trustworthy cloud services. With footprint in more than 130 countries, we have helped millions of users build their dream homes to live an easier, smarter life.