Announcement posted by 360PR 04 Nov 2026
Swiss premium coffee machine specialist JURA has unveiled a stunning new white finish for its award-winning Z10 second-generation fully automatic coffee machine, combining sophisticated design with cutting-edge technology to deliver the ultimate at-home coffee experience.
The announcement follows the Z10's recent success at the 2026 Australian Good Design Awards, where it was recognised in the Product Design - Domestic Appliances category, as well as being named a finalist in the 2026 Finder Innovation Awards for Household Appliance Innovation.
These latest accolades reinforce JURA's reputation for exceptional Swiss engineering, innovative technology and timeless design, recognising the Z10's ability to combine advanced functionality with an intuitive, personalised coffee experience.
Now available in elegant Diamond White, the Z10 brings a fresh, sophisticated aesthetic to Australian kitchens, making it as much a design statement as a premium coffee machine.
Building on the success of its predecessor, the second-generation Z10 offers an impressive 51 coffee specialities across four worlds of indulgence - Hot, Light, Cold and Sweet - all at the touch of a button. From a rich morning espresso and perfectly textured flat white to a refreshing Cold Brew or indulgent sweet coffee creation, the Z10 combines café-quality coffee with effortless convenience.
Combining Swiss precision with intelligent technology, the Z10 offers a range of innovative features designed to make every coffee moment effortless and personalised.
- 51 coffee specialities: From rich espressos and creamy flat whites to refreshing Cold Brews and indulgent sweet coffee creations, the Z10 offers an extensive menu of café-quality beverages at the touch of a button.
- Four worlds of coffee enjoyment: JURA's innovative brewing technologies deliver Hot Brew, Light Brew, Cold Brew and Sweet Foam specialities, offering endless possibilities to suit every taste and occasion.
- Product Recognising Grinder (P.R.G.2+): The advanced grinder automatically adjusts the grind consistency and quantity to suit each selected coffee speciality, helping deliver optimal flavour and aroma.
- Coffee Timer: Enjoy the convenience of scheduling a favourite coffee speciality through the JURA J.O.E.® app, so freshly brewed coffee is ready at the preferred time.
- Caffeine Regulator: Personalise coffee strength with three adjustable caffeine levels, giving coffee lovers greater control over their daily caffeine intake.
- Milk Assistant: Intelligent technology supports convenient milk system care and makes it easier to prepare milk-based coffee specialities, including with lactose-free milk.
- Personalised coffee profiles: Create individual preferences for up to four users, ensuring everyone in the household can enjoy their favourite coffee exactly how they like it.
- Intuitive touchscreen: A sophisticated 4.3-inch colour display provides easy navigation through the extensive coffee menu, with an intuitive interface for effortless operation.
- Quality Assistant: Intelligent maintenance support helps maintain optimal performance and consistently exceptional coffee quality.
From the first espresso of the morning to an indulgent afternoon Cold Brew, the Z10 combines versatility, convenience and award-winning innovation to elevate the everyday coffee ritual.
The new JURA Z10 Diamond White is available at RRP of $4,990 online, at selected electrical retailers as well as independent and speciality outlets.
PR CONTACT: Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: 0416 175 518