Australians plug in to Vitamix movement on quest for healthier lifestyle

SYDNEY, Australia - February 23, 2012:  

Vitamix has been stirring a healthy living revolution in Australia since its first introduction to retail stores in October 2010 with its remarkable ability to break whole foods down to molecular level, making them easier for the body to absorb.

This week at the Home & Giving Fair in Sydney, Vitamix will again showcase its ‘super blender’ that makes soups, ice-cream, dips, sorbets and smoothies in minutes, and launch a new colour for 2012 – Brushed Stainless Finish, to complement its existing red, white and black options to suit any Australian kitchen.

Concerns over increasing rates of obesity, food intolerances and diseases, high consumption of processed foods with record levels of salt, sugar and fat, and suggestions that most of us are not eating enough fruit and vegetables dominate the national health agenda.  Many Australians are responding with a renewed commitment to improving their health, and that of their children, by using a Vitamix to prepare a range of whole food based recipes, many of which can be found on www.vitamix.com.au

Breaking whole food down to molecular level

With a blade that spins at 384 km per hour (30,000 RPMs), foods are not just blended in the Vitamix - they are pulverised. Rupturing the cell walls of fruit and vegetables (skin, stems, seeds and all) the Vitamix breaks down whole food to its molecular level so the body can absorb it more easily and benefit from all the nutrients in the food – and at the same time unlock its full flavour.

And, because of its powerful motor and blade, it is super-fast, whipping up healthy meals that fit into busy lives. It also cleans up in about 30 seconds.

Performing over 50 different culinary processes without any separate attachments, the Vitamix does the work of ten kitchen appliances. It is the only single appliance that can grind grains to make flour, knead dough, make ice-cream without a freezer and produce piping hot soup without a stove.

Peter McInnes Pty Ltd’s Brand Manager for Vitamix in Australia, Aleta Wright, explains why Vitamix is becoming so popular amongst Australians on a health quest.

 “A Vitamix in the kitchen allows you to make healthy meals from whole foods, fast! It’s an answer to many of our modern day dilemmas – you can easily consume the recommended fruit  and vegetables on a daily basis, you become less reliant on preservative-laden, convenience foods, so you avoid wasteful, expensive packaging AND you waste less food as you can use more of it  - so it’s good for your body, your wallet and the environment!”

For over 80 years, the Vitamix Corporation has been quietly earning masses of loyal customers worldwide who have made these high-performance blenders an integral part of their healthy lifestyles. Peter McInnes Pty Ltd is its exclusive distributor in Australia.

Price and Availability

The Vitamix retails for A$995 (including GST). It comes with a recipe book and two litre wet jug. A 0.9 litre wet and dry jug can be purchased separately.  It includes a seven year warranty and can do the work of ten kitchen appliances, namely a blender, food processor, bread maker, juicer, ice-cream maker, ice crusher, meat grinder, chopper, grain grinder and coffee grinder.

It is now available in four colours – red, white, black and the NEW brushed stainless finish (available in stores from 1^st March 2012)

Stockists include MYER and selected home and health food stores nationally.

For more information, visit www.vitamix.com.au 

About Vitamix Corporation

Based in Olmsted Falls, Ohio, a suburb of Cleveland, family-owned and operated Vitamix Corporation was founded in 1921 by William G. “Papa” Barnard, an early promoter of the whole foods lifestyle and a direct marketing pioneer. Since introducing the first Vitamix blender in1937, Vitamix has set the standard and is currently the world leader in high performance blending equipment for home and commercial use. Vitamix equipment is found in leading smoothie bars, coffee houses and restaurants, and is universally praised by professional chefs and consumers alike for both durability and performance. The company’s commitment to a healthy lifestyle is evidenced by its support of health and fitness projects and generous employee benefits and wellness programs that further better, longer lives. Vitamix products are sold in over 80 countries and are made at the corporate headquarters in Cleveland, Ohio.  

Media Contact 

All media enquiries including product reviews, images, interviews and demonstrations, contact Filtered Media on (02) 8355 3130 and ask for Lisa or Heather or email pr@filteredmedia.com.au.