FIRST Founder Jon Ostler to Speak at iStrategy Conference on Reality of Ecommerce in 2012
Announcement posted by Beyond D 21 Nov 2012
21st November 2012, Sydney Australia - In the past few years, online retailers have embraced social media, integrated their websites with increasingly diverse payment systems and better optimised their websites for use on mobile platforms. Yet with e-commerce a constantly shifting environment, what can consumers expect to see from best-in-class e-tailers in 2013? Greater personalisation? More content? Wider use of mobile? Curated commerce? Location-based services? More video?
More importantly, what does this mean for digital marketing in the e-commerce space? In today’s fast-moving e-tail environment, how do marketers deliver relevant campaigns that target, capture, engage, convince and convert consumers? This panel aims to answer those questions.
Key takeaways:
• Hear from leading voices in the ecommerce space on current trends and upcoming opportunities – as well as what has worked well for them
• Understand how to leverage new channels to provide unique, valuable, worthwhile content that makes users want to engage – and spend – with you
• Learn why it makes sense to focus on making the relationship between social media, mobile and e-commerce as seamless as possible
Panellists include; Gordon Nugent, eCommerce Manager at Harvey Norman, Phil Leahy, MD of Online Market Experts and Jon Ostler, Founder at FIRST.
The panel will take place at iStrategy Melbourne 9:40am on Friday 23rd November. Visit http://www.istrategyconference.com/events/melbourne for further information
About FIRST: Our expertise in digital has been built on over 14 years’ experience in digital strategy, web design and build, search marketing and digital campaigns. We use a proven digital marketing framework to help companies gain and maintain a competitive advantage by developing a digitally led sales and marketing strategy and culture within their organisation. We have digital hubs in Sydney and Auckland and boast the expertise of 55 in house consultants www.first.com.au