'The Bestseller Incubator' Guides Aspiring Authors Towards Life Beyond The Manuscript

For far too many aspiring authors life beyond the manuscript is a daunting and confusing prospect, even deciding to self-publish or to be published raises an endless set of questions to be answered and milestones to be established.

With self-publishing fast becoming the journey of choice, as soon as the Table of Contents is outlined the aspiring author needs to consider; who will they trust to transform their words as part of their book production team, which sales avenues will they include within their distribution model, what is an author platform, when should they begin marketing their book and how do they market their book!

Recognising the need to provide clarity on the myriad of possibilities and opportunities for aspiring authors, Barefoot Basics Founder Rochelle Stone launched ‘The Bestseller Incubator: An Insider’s Guide to Successfully Marketing Your Book’.

Based on her experience within the print media, book publishing and business coaching industries, Rochelle developed the program to focus on maximising the success of her clients who recognise that the self-published book is the new business card.

“Over the past 3 years I have been approached by countless business savvy people, who understand the role that content marketing and the self-published book plays within their sales funnel, but marketing has always been an after-thought. Three months post-launch they’ve realised that they had no clear marketing and business strategy established to support their book sales targets and they need advice on how to shift the 1,000+ printed copies of their book sitting in the garage at home. ‘The Bestseller Incubator’ aligns the book production process with a 360 degree schedule of marketing activity – both in reality should begin 6-months pre-launch in order to develop a solid foundation for their first year as a published author and to maximise their return on investment.” Rochelle said.

‘The Bestseller Incubator’ will run as a 7-week online course from Friday March 29, taking aspiring authors through modules such as; Define Your Vision, Create Your Online Platform, Build Your Distribution Model, PR and Publicity, Build Your Profile, Build Your Book Business Plan and Build Your Marketing. Each module is supplemented with a variety of action steps, resources, tools, templates, spreadsheets, directories and checklists to streamline their self-publishing journey.

Each participant is provided with unlimited email support during the 7-week journey to aid in shaping their book marketing and author business plan, with the aim to also establish a regular group catch-up for Sunshine Coast based participants.

The cost of the program is $450, which can either be made as a one-time payment or spread across three payments of $150.

Barefoot Basics are offering 5 scholarships to ‘The Bestseller Incubator’ for Sunshine Coast based aspiring authors (valued at $450 each). These will be awarded based on the strength of the aspiring author’s message, the role their business plays within the local to global communities and the benefit they feel the scholarship will aid in their business plans for the coming year.

Further information can be found at www.barefootbasics.com or by emailing info@barefootbasics.com.

5 Top Tips for Self-Publishing Authors;
1. Spend time building, nurturing and engaging with your audience.

2. Invest in professional editing, design and print.

3. Build a platform as an Authorpreneur.

4. Think beyond retail sales to maximise your return on investment.

5. Plan for success by streamlining your book production schedule and marketing activities.

Barefoot Basics Founder Rochelle Stone is available for further comment via email info@barefootbasics.com and further detail on the structure of ‘The Bestseller Incubator’ can be found at: