OZSALE HITS $5 MILLION IN 48 HOURS
Announcement posted by OZSALE.com.au 30 May 2013
For Immediate Release - 30 May 2013
OZSALE.com.au has positioned itself as the market leader in the Australian retail industry. As David Jones report a decline in sales by 2.2 per cent this week, today OZSALE.com.au – Australia’s leading online retailer, have reported substantial growth in the online and mobile app markets with a record $5 million revenue in just 48 hours*; over 50 per cent of transactions were made via mobile.
Australia’s leading online retailer took control of the market during their 48 hour FLASH FRENZY sale, signing a remarkable 80, 000 members in the lead up to the largest online shopping event of the year. OZSALE.com.au recorded an astounding four times the traffic of both David Jones and Myer combined, as well as annihilating well-known retailers, Target, Big W, K Mart and Westfield. The groundbreaking results indicate the increasing consumer shift from traditional retailers to online shopping sites, placing OZSALE.com.au as their number one online shopping destination.
“The landscape has changed dramatically for retailers and we are proud to be leading the way,” says Jamie Jackson, Chairman and Founder of OZSALE.com.au. “To be successful, online retailers must have a niche. The model of simply having an online version of your retail store isn’t enough, and we demonstrated this on the weekend. FLASH FRENZY delivered on leading brands, value and price. We are growing at such a rapid rate due to the fact we continually innovate and ensure the online and mobile shopping experience is faster and more user-friendly for our members.”
According to Hitwise# OZSALE.com.au achieved four times the amount of traffic over their closest flash sale competitors. FLASH FRENZY highlights, include:
· Revenue hit more than $5 million OZSALE.com.au
· As predicted, over 50% of sales were made via mobile
· 80,000 new members signed up in the lead up to the event
· A 110% increase in new visitors
· There was an 86% increase in page views and 62% increase in unique browsers
As a result of FLASH FRENZY, OZSALE.com.au now hold the record for more than 8.1 million members with 2.2 items sold per second and each member purchasing 1.65 times during the 48 hour sale.
“In five years, at least one quarter of high street stores will be closed down or consolidated into online shopping stores,” says Jamie. “Changing consumer shopping habits, coupled with the rising costs of a shop front will render them unprofitable with no alternative. By that stage, we will have had over 10 years experience in the online and mobile shopping space. Our first FLASH FRENZY event is just the start of bigger and better things to come for OZSALE.com.au,” concluded Jamie.
Notes to editors:
* Revenue calculated during 48 hours FLASH FRENZY sale event
# Hitwise is a division of Experian that measures website traffic by collecting data directly from ISP networks.
-ENDS-
For further information, images or to set up an interview, please contact 360 PR:
Lisa Solomons – P 02 9571 4448 M 0416 175 518 E lisa@360pr.com.au
Jessica Durrington – P 02 9571 4448 M 0423 833 814 E Jessica@360pr.com.au