A fresh approach to social media

This week, a brand new social media outsourcing agency opened its doors—Vocalise. The idea was client driven and born when two successful business owners realised just how much support their clients needed when it came to social media management.

‘Many of our clients were struggling with social media, particularly knowing how to really make it count’, Billie Gordon, the business co-founder said.

‘We have taken our combined branding, marketing and communication experience, and applied it to create effective social media strategies and engaging content for small to medium businesses’ Jason Olsson-Seeto, Vocalise co-founder said.

‘We are proud to be entirely Australian owned and operated, where we make every effort to support local suppliers. Clients can find similar services overseas, and they may appear cheaper, however what they may not realise is that content is often written by non-English speaking staff or without strategic grounding’ Jason stated.

‘Time is often the deciding factor in clients engaging an outsourcing agency to manage their social media. However, expertise should be at the top of the list which then allows in-house staff to concentrate on what they do best rather than having to be experts at everything’ Billie said.

‘This is where we come in and work with the business owner and staff to create social media strategy, content and importantly measure our performance over time’ Jason concluded.

More information about Vocalise is available on www.vocalise.net.au, where businesses can find a Free Social Media Guide for SMEs.

About Vocalise

With years of branding, marketing and communication experience at our core, we see social media as an exciting channel that can help any business grow sales, improve their reputation and really connect with their target market. But that is what it is, just another channel. What we mean by a ‘channel’ is that social media is no better or worse than any other channel and choices are a plenty when you are looking to share your message and ultimately selling a product.

The reason this is important to understand is that various social media platforms are here today, and potentially gone tomorrow. What we specialise in is setting business online reputation management strategy in a way that it aligns with a business strategy. That way, no matter how social media channels change, come and go, the business will always have a strategy that will guide them through to the next market trend and capitalise on its growth.

Therefore, instead of just looking at social media, we like to look at overall online reputation management and set strategy based on this approach. As we implement this strategy, businesses can count of us to create great content, have plenty of creative ideas, engage with their target market effectively and do all of this in a timely manner.

With Vocalise as an online reputation management partner, businesses can have the peace of mind that their social media strategies will be cutting edge, their online reputation closely monitored and protected, and their content will always be high quality and purposeful.