Traction Digital Expands Offering Through Adobe Partnership

SYDNEY, AUST. 8 April 2014 – Campaign and Promotion management services and solutions company Traction Digital has announced a significant new partnership with Adobe Systems. The partnership will see the two companies collaborate to deliver full service campaign management solutions, expanding on Traction Digital’s existing capabilities.

Adobe Campaign will complement Traction Digital’s current services to further extend its clients’ ability to acquire, engage and retain customers through targeted communication.

Adobe Campaign delivers intuitive and automated one-to-one messages to customers. It learns from customers’ habits and preferences to give them a personal experience online and offline – via direct mail, email, web, social, mobile, call centre and point of sale. Traction Digital will work with Adobe Campaign customers to create, implement and execute large-scale, multi-channel projects.

“We’re excited to be building on our existing offering by partnering with Adobe,” said Benoit Droulez, Traction Digital Chief Executive Officer. “We bring extensive experience and expertise in designing and executing highly successful campaigns – now we will offer those services for customers using Adobe Campaign to ensure they get the most from the platform. This partnership will allow us to provide a more comprehensive campaign management solution and support our clients as their needs evolve.”

“Traction Digital has enabled thousands of highly successful campaigns and was clearly the right organisation to partner with in offering services around Adobe Campaign,” said Damon Scarr, Adobe’s Director, Partners across Asia Pacific. “In this age of communication, delivering mass messages is no longer adequate. The combination of Adobe Campaign with Traction Digital’s agency skillset will see clients deliver highly personalised messages and build meaningful relationships with their customers independent of the communication channel.”

The partnership signals Traction Digital’s move to expand beyond digital communications channels. It will allow the company’s current clients to deliver targeted communication and orchestrate great customer experiences via direct mail, call centre or point of sale providing a true omni-channel communication platform.

Traction Digital continues to support and invest in the Traction platform, its web based digital marketing solution. This is complimented by digital agency services offered by the team of Data Analysts, Campaign Managers, Acquisition Consultants, Integration Experts, Digital Strategists and Designers who assist clients with developing and executing campaigns.

-ENDS-

About Traction Digital

Traction Digital is a campaign and promotion management services and solutions business that helps clients create communication that works whether your purpose is to acquire, engage or retain customers – via email, mobile, social, web, promotions, call centre, direct mail, POS and surveys. We combine strategy, design, best practice execution and expert account management with local customer service. Traction Digital is platform agnostic - focusing on delivering ROI for clients’ campaigns whether they are executed on our own platform or that of another provid

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Media Contact
Sabine Leroy
Spectrum Communications
traction@spectrumcomms.com.au
(02) 9469 5740