Vitality Works – Healthy People = Thriving Business

Magnum Advertising & Design has recently enjoyed the challenge of working with Sanitarium Workplace Health to develop the brand for Australasia’s largest provider of workplace wellbeing services. After acquiring six individual businesses, Sanitarium went to Magnum for the creative brand strategy, positioning distillation and subsequent identity that would lead these businesses into the future as ONE compelling organisation. The challenge was to unite disparate teams and products under ONE vision, ONE identity and ONE powerful brand story.

Magnum worked with all parties to create vision, values, a single unifying positioning concept and a compelling architecture of products and services.  The big opportunity for this new Sanitarium company was to unite as ONE full-spectrum provider of workplace health solutions, from flu jabs to sophisticated wellbeing team challenges.

The name Vitality Works was agreed (the name of a successful existing company in the group) and Magnum developed the uplifting positioning idea: Healthy People > Thriving Business. Products and services were rationalised and Magnum were able to create a powerful architecture system around ASSESS, PREVENT, THRIVE! which is in itself a strong selling and positioning device.

Every member of the Magnum team brings something special to the service they offer and they fit together to solve the puzzles that are holding a brand back. They also complement the skills within their client’s team, so that they feel like an extension of their client’s marketing department. Magnum is a ‘results driven’ agency that understands the power of branding and their experience with brand creation and evolution can ensure their client sets the right platform from which to sing their brand story. The team at Magnum work strategically to capture the essence of their client’s brand and bring it to life through a compelling set of marketing communications.

All of Magnum’s clients get the best of both worlds, enjoying the combination of their big agency ability with small agency agility and every task they take on begins with a clear understanding of their clients’ business and objectives. The Magnum ‘step by step’ processes ensure the journey from brief to results is both transparent and cost-effective.  Finding an advertising and design agency that fits your business perfectly is important for long-term success and Magnum pride themselves on being a full-service advertising, design and marketing agency that puts results first and foremost.

For further information on Magnum Advertising & Design, please visit their website at http://www.magnumltd.co.nz .