Korean Food Truck Entrepreneur Bringing Cure for Dreaded Afternoon “Food Coma” to Melbourne

Melbourne, Australia (August 12, 2014) – Feeding tasty, organic, and convenient bibimbap Korean food to Melbourne’s hungry citizens is Courtney Kim’s dream. And like many entrepreneurial ideas, the genesis of her dream was born out of personal frustration. While working in Melbourne’s CBD, she found it nearly impossible to find great-tasting, healthy food options. Instead, she, along with fellow co-workers, was forced to down oversized, expensive meals packed with fat and sugar. The result - the nap-inducing food coma. Instead of idly standing by, Kim is fighting back and plans to bring the first ever Korean Bibimbap food van to Melbourne. To bring her dream to fruition, she created a crowd-source campaign to raise money and bring the tasty Korean cuisine to the streets of Melbourne. 

No stranger to Bibimbap, Ms. Kim came to Melbourne after being raised in South Korea. For those unfamiliar with the popular cuisine, bibimbap is a relatively simple dish (although there are over 100 varieties) that starts with a base of rice cooked in vegetable stock. Hungry patrons then choose their meat topping of chicken, beef, or tofu, followed by the addition of vegetables such as mushrooms, lettuce, cucumber, carrot, and even a little egg for good measure. And to top it off, sauce options include spicy chili or yummy lemon soy, which goes on before you mix it all up and eat it. Kim says her food van will include vegetarian, vegan, and gluten free options. 

“Culturally savvy Melbournians are natural foodies that embrace good food. It’s surprisingly difficult to find reasonably priced, healthy meals in Melbourne’s CBD. Most lunchtime offerings fall short on nutrition; yet pack in unnecessary fat and sugar - causing the body to divert energy to digesting, rather than being productive in the afternoon. Or as I like to call it – the dreaded food coma,” Kim said. 

“Korean food is fast gaining popularity around the world and is topping food trend predictions for 2014/15. I’ll have regular spots that I park on different days of the week, and spread the word of where I’ll be for special events via social media. I want to put an end to Food Coma, and provide healthy, clean Korean Bibimbap to busy workers, pretty much keeping the economy going wherever I take the my truck.” Kim exclaimed. 

Kim says the money raised from her crowd-source campaign will be used to buy a food van, second hand equipment for a commercial kitchen, plumbing and electrical, packaging, and solar panel installation.

To learn more about Courtney’s crusade to bring delicious Bibimbap to Melbourne, visit her at www.pozible.com/bibimbap