Stuck In The Middle: The Yawning Sales Gap in the Mid Market, Finally Addressed
Announcement posted by Matchbox Business 08 Oct 2014
8th October, 2014. Sydney Australia.
What happens when big projects are completed and the sales pipeline isn't there?
Mid-sized service providers face this issue all of the time! This is because they have been left out of the race for online lead generation and crowd-sourcing.
These businesses are stuck in the middle – they aren't freelancers, nor are they large enough to have a sales force. So who is looking after this important segment? Mid-sized enterprises (including agencies, consultants and advisors) contribute 25.3% to the Australian industry revenue (ABS Statistics, 2009).
''The mid market is an important part of the business community, and now there is a new business model that's perfect for them'' says CEO of Matchbox Business Kam Ozonaran-Smart.
The ground-breaking Matchbox system cleverly matches clients to service providers, using 7 critical success factors. Matchbox uses an algorithm akin to dating websites, to find and match clients searching for services with service providers.
''Imagine waking up in the morning and having a request in your inbox which fits perfectly with what you are passionate about and the way you work! That's what happens when you're in the Matchbox Business community'', says MD of Paramedical Services, Garry Mikhail.
When business compatibility is the main focus, all of the other variables like trust, shared goals, collaboration and value creation fall into place. Matchbox Business emphasises compatibility in business relationships and facilitates value creation for mid-sized organisations.
It's simple and straightforward model that builds up a client base, while also reducing the cost of acquisition. Matchbox opens up new market segments with its growing global community. The system promotes service providers to client members, and can boost members' marketing efforts through entrance into new media channels such as eDMs, onsite display ads, social media and event listings.
A powerful tool and a vibrant community, Matchbox Business uses a five-fold value creation model including: lead generation, marketing support, expansion into new markets, building long term relationships and cost-effective acquisition. Making Matchbox not only a lead generator but a marketing solution.
Matchbox Business can foster value creation and the richness of collaboration for your business. Find out how!
About Matchbox Business
Matchbox is the ultimate professional matchmaking tool for Australia's mid-market. We connect clients, agencies, consultants and advisors; and foster the richness of collaboration and shared purpose.
Media Inquiries
Kam Ozonaran-Smart
M +61 418 458 889
T +61 2 8231 6695