Business owners need to own their marketing real estate

Marketing expert Mara Roberts recommends using Facebook as one of many tactics so that business owners aren't left with an unsustainable business model.  Facebook is a very effective tool for lead generation, but it should do just that, drive traffic to your website and email marketing opt-in list. 

"Business owners often make the mistake of basing their business on Facebook so they won't have a website, they will just sell on Facebook. This really puts your business at the mercy of Facebook rules and changes and we have all felt the brunt of Facebook's changes to organic reach lately. You need a system that helps you to own the real estate."

Mara's top three tips are: 

1.you need to own the real estate – continuously push people to your website

2.you need a website that's able to convert visitors into leads and customers

3.you need to be posting regular engaging value-adding content on Facebook instead of just trying to sell to them. 

Business owners can access a video training on how they can build a sustainable Facebook Marketing model at http://www.adfinity.com.au/social-media/facebook-marketing-customers-or-fans/

Mara Roberts

Mara Roberts is a young and innovative entrepreneur that has brought her international experience to launch her local agency  in the heart of Brisbane. Adfinity Creative is an agency that actually gives away marketing secrets to see everyday business owners succeed in their marketing.