Shehzarin – Fashion for the body… and soul!
Announcement posted by House of CQ/Shehzarin 04 Dec 2014
Who is Shehzarin?
All who know Shehzarin Batha know that she is passionate about nature and conservation. True to the patterning and design of ‘Shehzarin’ pieces, Ms. Batha intends to use her ready-to-wear brand as a vehicle to drive conversations. It is no surprise, thus, that ‘Shehzarin’ is a proud supporter of the Australian Marine Conservation Society (AMCS); donating a portion of its profits from each garment to the society for the protection of our ocean wildlife.
‘Shehzarin’ is the label and stylistic muse of Melbourne-based Shehzarin Batha and her Futuristic Nature Collection transcends from fashion-forward daywear to elegant after-five sophistication. The most important feature of Ms. Batha’s work is in its commitment to “redefining the meaning of ‘designer’” by offering a premium fashion ‘experience’ that extends beyond the label.
Ms. Batha, born in Calcutta and taught to sew as a young child, has worked with a number of industry heavyweights throughout her career. Her pieces emphasize an inherent and ethereal connection to nature as she attempts to “paint the world with strokes of life and colour”. Bold and striking architectural geometry, ever present in natural spheres, are a key focus of the brand.
‘Shehzarin’ the label intends to satisfy the style cravings of the fashion-conscious woman as an affordable-yet-premium brand with a desire to bolster a sense of individuality within its clientele.
What do we stand for? Fashion with a conscience!
‘Shehzarin’ is more than a label; ‘Shehzarin’ stands for more than fashion. Ms. Batha intends to “create a conversation” through her brand within a number of select avenues. Principally, ‘Shehzarin’ is ethically manufactured in Australia with our own fabric and print designs. Part of the excitement that comes with the purchase of a ‘Shehzarin’ garment is that each of our pieces are individually cut and constructed by a dedicated team making sure no two garments are ever the same.
Looking at the bigger picture.
‘Shehzarin’ is a big supporter of Australian small business; “We do not create mass-produced, conveyor-belt products and we believe that this adds to our flair. Ms. Batha combines couture concepts that require a high level of specialization and skill and, as such, cannot be reproduced in bulk.
Ultimately, with its committed partnership with the AMCS; ‘Shehzarin’ creates an opportunity for ethically like-minded women to ‘bring about change’ and be both fashion and environmentally friendly. Ms. Batha, using her sewing prowess, strikes an intricate balance between fashion and conscience, an avenue seldom explored by even the most renownedin the world of fashion.
Get your fashion fix this Christmas or simply gift your family and friends a Shehzarin Gift Card, the gift card that keeps on giving…
Now available in store at
Gusto and Elan, 181 Brunswick Street, Fitzroy, Victoria
Or online at
http://www.gustoandelan.com.au/collections/shehzarin