Australian online shopping has changed in 2015 - in just 1 click - and the data shows Australians love buying their alcohol online
Announcement posted by StartHere 13 Jan 2015
With the success of international cashback websites such as Ebates in
the US and Quidco in the UK, everyday online shoppers in Australia are fast
benefiting the same way through local cashback websites, proving to be one of the
fastest growing online shopping trends in Australia.
As recently profiled both on A Current Affair and Sunrise, PricePal, Australia’s largest cashback website has had phenomenal success with the launch of their new cashback web app that is pioneering online cashback shopping in just 1 click. www.getpricepal.com.au
PricePal CEO Chris Barton says the most significant and interesting trend that is appearing from the data is a massive boost in online alcohol sales.
“We see real transaction data from hundreds of online stores, and there is no doubt that Dan Murphy's is on a steep sales growth curve".
So what is driving this growth? According to Chris Barton it's a combination of factors. The product range is large, the price is competitive, the website is easy to use, and delivery is fast. And then there's the customer service quality.
More specifically our PricePal customers rated Dan Murphy's 88% for speed of delivery, a key selling point amongst online shoppers, and 94% for the condition of the product on arrival. But it's in customer service that the liquor retailer really shines online, where those that have phoned or emailed for help delivered an astounding 92% customer service score.
Through PricePal, Australian online shoppers have made more than $10 million in purchases and received more than half a million dollars in cash back from over 800 Australian and international retailers, including brands like Hotels.com, Bonds, Macy’s, Groupon and Apple.
PricePal is free for Australian shoppers to join and if they download the free PricePal Web App, PricePal’s cashback offers are automatically revealed when they visit a partner retailer’s website. In just 1 click they can access an additional saving of up to 20% on top of the final sale price in the form of cash back, which PricePal credits as cash payment directly into the shopper’s nominated bank account. The PricePal Web App also alerts online shoppers to any special deals or coupons the website may also offer.
Chris Barton, CEO OF PricePal is available for comment on online shopping trends and to discuss the emergence of cashback as a fast-growing online shopping trend in Australia.
www.getpricepal.com.au
Recent PricePal TV mentions:
http://aca.ninemsn.com.au/article/8923377/how-to-earn-cash-while-you-shop
https://au.tv.yahoo.com/sunrise/video/watch/25719191/get-paid-to-shop/