10 Weird Valentine’s Day Searches Reveal Important Business Lessons
Announcement posted by Online Visions 11 Feb 2015
Brisbane, Queensland: Today, Online Visions, A boutique ecommerce and marketing agency, revealed that they have discovered the weirdest things people are searching for this Valentines Day. After analyzing hundreds of pages of data, they discovered 3 powerful underlying lessons that all businesses can learn from to cash in on seemingly irrelevant holidays.
Online Visions head of marketing Joel House said, ‘Australian businesses are having a tough time in today’s economic and political climate, so its relaxing to find a way that they can cash in on holidays they previously thought were irrelevant to their industry.”
The search data was presented in an easy to read infographic to enable easy sharing, as this information is not only entertaining, but also essential for all business owners to read. The key search statistics discovered were:
- The Skeptics - 7,000 people search for ‘why celebrate valentines day
- The Cheapskates – There were a whopping 26,000 searches for ‘cheap valentines day gifts for him’ vs. only 8,000 for ‘cheap valentines day gifts for her’
- The Unorganized- 13,000 are searching for last minute ideas and gifts
- The Hateful – over 54,000 searches for ‘anti valentines day’ related merchandise, gifts and cards.
The 3 key lessons are:
- Not everyone is the same: There are always people searching for unique and different gifts
- Holiday selling is for everyone: There are dozens of ways to be creative with sale ideas
- Reposition your offer: With a little creative thinking, you can reposition and create a compelling offer that is suitable for any holiday regardless of your industry.
Full data, including access to the infographic and lessons is available at the Online Visions blog.
About Your Company: Online Visions is a boutique Magento and ecommerce agency based in Brisbane Australia. Founded in 2002, Online Visions has designed, developed and help grow the sales of hundreds of online retailers from all over Australia.