The next big things in UX
Announcement posted by Loud&Clear 21 Dec 2015
MEDIA ALERT: 21 December
WHO: Ben Beath, Founder and Head of Digital, Loud&Clear
WHEN: Now.
WHERE: Talent is based in Melbourne and is available for phone or email interviews.
WHAT: Changing behaviours of digital audiences and their tolerance, expectations and patience online require businesses to be smarter about the user experience there brand is offering up in the online world.
KEY POINTS:
Personalisation; digital audiences see themselves as being a ‘segment of one’; they expect us to adapt our digital customer experience to suit their requirements. This means (for example), if they’ve already filled out a form they won’t expect to have to fill out those fields again. They don’t want to have to sort through lots of content to find what’s relevant to them; they expect us to surface the things that matter at the right time.
Consistency of information; consumers are highly frustrated by inconsistent information which is often caused by search engine indexing. It may not be your fault, but if consumers can find three different answers on the web to the same question about your brand — they’ll blame you. A core part of our SEO and web visibility services is designed to ensure customers never find the wrong answer online.
Adaptive design; responsive design has led websites into the mobile age, and users now see browsing critical information on a website on their mobile device as a fundamental ‘need’, rather than a nice-to-have. The next progression is adaptive design; customising the website experience to suit the device they’re on. This means (for example):
Using device cameras to speed up filling out forms (scan your license, credit card etc rather than having to type on a small screen).
Using device data (location) to deliver more relevant information.
Using the broad range of touch controls - allowing users to swipe, tap and zoom rather than only scroll.
Utility; consumers are gravitating to digital properties that allow them to do things faster, and with less fuss. Consumers are no longer impressed by gimmicks or design features that get in the way of what they came to the website to do.
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About Loud&Clear: Loud&Clear is a Melbourne based digital agency. It was announced as Australia’s 31st fastest growing company according to the BRW Fast 100, a Telstra Business Awards Finalist and placed on the Deloitte Australia Tech Fast 50 list.