Olympic star Michelle Jenneke calls on Aussies to celebrate together for the 2016 Rio Games
Announcement posted by Coca Cola 27 Jul 2016
27 July 2016: The Rio 2016 Olympic Games are almost here and to mark its more than 80 year partnership with the world’s greatest sporting event, Coca-Cola has announced Australian hurdling sensation Michelle Jenneke as ambassador for its new #ThatsGold Olympic Games campaign. #ThatsGold is aimed at inspiring the nation to come together and celebrate those everyday 'gold' moments that go beyond the podium, in support of the Australian Olympic Team as they prepare to create their own unforgettable experiences on the world sporting stage.
Michelle has been carefully selected as ambassador for her well-known positive outlook and ability to bring her personality to professional sport. Her pre-race warm-up dance routine, first made famous in Barcelona in 2012, has been watched by millions around the world. Michelle will also feature in Coca-Cola’s global #ThatsGold campaign including a television campaign to be seen around the world.
As she gets ready to showcase her athletic talents in Rio, Michelle is encouraging Australians to share their very own #ThatsGold moments and, throw their support behind Australian athletes in their own search for gold. From simple family moments to celebrating with friends, Australians across the country all have 'gold' stories to tell that evoke strong emotions and connections, which Michelle and Coca-Cola are looking to promote.
Michelle is thrilled to be involved with the campaign, saying: "It’s so exciting to be part of a campaign that has a goal of inspiring the whole country to get behind the Australian Olympic Team, celebrating those moments that just make you say ‘That’s Gold’! The message behind the campaign really resonates with me and I can't wait to see all those special moments people share around the country. Knowing the public are behind us will give the Australian team an extra boost in Rio!"
Fans are asked to show their support to athletes in Rio by posting a picture or video of their #ThatsGold moment on social media, along with the hashtag and a short explanation of why this moment is 'gold'. For more information and to see and share #ThatsGold moments, head to the Coca-Cola Australia Facebook page - https://www.facebook.com/CocaColaAustralia.
Sophie Muir
02 9963 7721
0413 590 265
sophie.muir@redagency.com.au
Martin Harkin
02 9963 7814 / 0410 710 544
martin.harkin@redagency.com.au
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Powerade and many more. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support engagement communities, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at www.coca-colajourney.com.au. Coca-Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca Cola Company’s beverage brands in Australia. Coca-Cola South Pacific Pty Ltd, an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in Australia.
Michelle has been carefully selected as ambassador for her well-known positive outlook and ability to bring her personality to professional sport. Her pre-race warm-up dance routine, first made famous in Barcelona in 2012, has been watched by millions around the world. Michelle will also feature in Coca-Cola’s global #ThatsGold campaign including a television campaign to be seen around the world.
As she gets ready to showcase her athletic talents in Rio, Michelle is encouraging Australians to share their very own #ThatsGold moments and, throw their support behind Australian athletes in their own search for gold. From simple family moments to celebrating with friends, Australians across the country all have 'gold' stories to tell that evoke strong emotions and connections, which Michelle and Coca-Cola are looking to promote.
Michelle is thrilled to be involved with the campaign, saying: "It’s so exciting to be part of a campaign that has a goal of inspiring the whole country to get behind the Australian Olympic Team, celebrating those moments that just make you say ‘That’s Gold’! The message behind the campaign really resonates with me and I can't wait to see all those special moments people share around the country. Knowing the public are behind us will give the Australian team an extra boost in Rio!"
Fans are asked to show their support to athletes in Rio by posting a picture or video of their #ThatsGold moment on social media, along with the hashtag and a short explanation of why this moment is 'gold'. For more information and to see and share #ThatsGold moments, head to the Coca-Cola Australia Facebook page - https://www.facebook.com/CocaColaAustralia.
---ENDS----
For more information contact Red Agency:Sophie Muir
02 9963 7721
0413 590 265
sophie.muir@redagency.com.au
Martin Harkin
02 9963 7814 / 0410 710 544
martin.harkin@redagency.com.au
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Powerade and many more. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support engagement communities, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at www.coca-colajourney.com.au. Coca-Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca Cola Company’s beverage brands in Australia. Coca-Cola South Pacific Pty Ltd, an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in Australia.