TradingPost acquires Service Central as part of relaunch growth strategy
Announcement posted by TradingPost Group Ltd 11 Aug 2016
The team of Aussie online entrepreneurs that recently acquired the iconic Trading Post from Telstra has
followed up this week with the acquisition of popular jobs & services booking website
ServiceCentral.com.au.
ServiceCentral.com.au was founded in 2005 by father and son duo Bruce and Danial Ahchow, and
quickly gained a first-mover advantage as trade and service businesses began reallocating their
advertising spend from print to online.
The idea for ServiceCentral was born after the founders experienced frustration trying to find tradesmen
via advertisements in local papers and phone directories. The company’s mission was to provide an
easy, convenient and free way for consumers to get competitive quotes from reputable service providers
- without the hassle of ringing around to get a response. ServiceCentral.com.au quickly became a hit
with both consumers and tradespeople, growing steadily and ultimately generating millions of dollars’
worth of job requests for Aussie tradies and service businesses every month.
Commenting on the deal, TradingPost.com CEO Geoff Holmes said “We are extremely happy to be the
winning bidder for ServiceCentral. Bruce & Danial have built a great business which is an excellent
strategic fit for our growth plans here at TradingPost. We see many opportunities to build on the
ServiceCentral offering and provide even better results for consumers, while giving trade and service
businesses greater advertising exposure and increased lead generation at lower costs.”
Mr Holmes added “This acquisition is consistent with our growth strategy for TradingPost and the trades
& services category in particular, which we look forward to rolling out over the coming months.”
ServiceCentral’s outgoing CEO Danial Ahchow said “It is fantastic to see ServiceCentral move across to
such an iconic brand. The passionate and experienced team now at TradingPost are well positioned to
take ServiceCentral into the next era of growth and expansion.”
www.tradingpost.com
www.servicecentral.com.au
-- ends --
For Further Information
Geoff Holmes, CEO - TradingPost.com
● Email: geoff@tradingpost.com
● Phone: 03 9015 8528
Danial Ahchow, co-founder & outgoing CEO - Service Central
● Email: danial@servicecentral.com.au