Homeware Secrets Website Launch

Homeware Secrets has rebranded from kitchensecret.com.au introducing quality and exquisite homeware into everyday homes. Homeware Secrets is an online retail store and the new website launches today at www.homewaresecrets.com, at 12pm.

Kitchensecret.com.au has been given a new lease of life with a rebrand to Homeware Secrets. What used to be a site selling Luminarc, a popular French brand, Homeware Secrets has now opened its target market to include more brands including Impact Eco Tableware, a local eco-friendly tableware made from sustainable bamboo. 

Homeware Secrets is wholly online and currently have the brands Luminarc, Impact Eco Tableware, Barel Designs, Dudson and Santo Alessi which has been featured on current and past seasons of Channel 10’s MasterChef Australia.

Homeware Secrets is born due to the business owner’s realisation that there is a bigger market that can be tapped into, and the desire to provide interesting and quality homeware to the public. There are also many quality tableware that has been provided into restaurants and cafes that the public found difficult to source for themselves. Through this realisation, the owner is also determined to fulfill his dream of bringing quality Japanese chopsticks into the Australian homes. The chopsticks are sourced and imported directly from manufacturers in Japan. The business was initially purchased as kitchensecret.com.au in 2015 and has been operating steadily until the decision rebrand.