Media
Release: SmartShepherd Announces Availability of their World First
Pedigree System for Sheep and Cattle
Armidale,
NSW, Australia – October 9th, 2017 – SmartShepherd, an agricultural
technology company, announced today the availability of the
revolutionary SmartShepherd System, which automates the collection of
maternal pedigree data for livestock.
With a mission to empower farmers to breed better livestock.
SmartShepherd has developed a smart tag which substantially decreases
the barrier of entry to full pedigree recording and reduction of
inbreeding. The SmartShepherd system functions with all large
free-range livestock, including sheep, cattle and goats.
A recent field trial at Centre Plus, Tullamore, Central NSW has
delivered a result of 96% accuracy when compared against existing
farmer pedigree records, and this was accomplished within 48 hours.
SmartShepherd Co-Founder and CEO Dave Rubie said, “We are very
pleased that we have been able to surpass the industry expected
accuracy within 48 hours of the smart tags being attached to the
sheep, and are excited to make our world-first solution available to
livestock farmers.”
Centre Plus ram breeding nucleus manager, Mark Mortimer said, “I was
able to get the same results in 2 days with the SmartShepherd tags
that I would normally expect to get in 15 to 20 days with the
pedigree match maker system. I think the real advantage of the
SmartShepherd system is that you are not reliant on the sheep coming
into water to get your tag read. In wet years I have struggled to get
our current system to work. I can see the SmartShepherd system
working in all environments and any time of the year.”
The Co-founders of SmartShepherd believe their success is due to
their winning combination. Dave Rubie worked at Sheep Genetics
Australia for 12 years, where he used his extensive technology and
breeding expertise to assist farmers in improving breeding outcomes.
Glenn Vassallo is a respected IoT (Internet of Things) expert who has
worked at Microsoft and the leading IoT platform company ThingWorx,
he has also received awards from Texas Instruments for his work with
microcontrollers.
Glenn Vassallo said, “I think the results speak for themselves, and
are a testament to what can be achieved when the livestock industry
and the technology industry combine forces. We are looking forward to
building on our success and demonstrating what Australian innovation
is all about.”
SmartShepherd is taking inquires and orders from their website – http://www.smartshepherd.com.au
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