Adhesive lands WW account
By Jonas Lopez in Marcoms News on Thursday, 21st May 2020 at 4:34pm
Adhesive PR has won the ANZ account for health company WW, formerly known as Weight Watchers.
The new deal will involve earned communications strategy, media relations and influencer partnerships to educate people on WW’s product and service line.
Relaunching in Australia back in 2018, WW evolved its offerings from weight reduction programs and products to food, movement, and building a mindset for a leaner, healthier lifestyle.
“WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurt...
To continue reading this article...
More Marcoms News
IN PR: PRCA launches Rising Professionals Network; PR mental health survey launched
By Staff writers in Marcoms News on Wednesday, 07th October 2026 at 5:23pm
Veteran news anchor Richard Morecroft passes away
By Staff writers in Marcoms News on Wednesday, 07th October 2026 at 1:13pm
IN PR: Nicoletta Vasilaras' new gig
By Staff writers in Marcoms News on Tuesday, 06th October 2026 at 5:37pm
IN PR: Jonathon Larkin leads communications at ASIC
By Staff writers in Marcoms News on Friday, 02nd October 2026 at 5:02pm
IN PR: Nicole Maycroft departs Kic; multiple promotions
By Staff writers in Marcoms News on Thursday, 01st October 2026 at 4:37pm
IN PR: Nikola Borowska joins London Agency from Government roles
By Staff writers in Marcoms News on Wednesday, 30th September 2026 at 4:13pm
IN PR: Powerhouse Communications welcomes Anthony Dennis as senior counsel
By Staff writers in Marcoms News on Tuesday, 29th September 2026 at 4:54pm
Media news latest