Adhesive lands WW account
By Jonas Lopez in Marcoms News on Thursday, 21st May 2020 at 4:34pm
Adhesive PR has won the ANZ account for health company WW, formerly known as Weight Watchers.
The new deal will involve earned communications strategy, media relations and influencer partnerships to educate people on WW’s product and service line.
Relaunching in Australia back in 2018, WW evolved its offerings from weight reduction programs and products to food, movement, and building a mindset for a leaner, healthier lifestyle.
“WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurt...
To continue reading this article...
More Marcoms News
IN PR: Talisa Clavijo, Shweta Nandakumar, Doug MacDougall, Julia Holman begins new roles; Two job opportunities
By Staff writers in Marcoms News on Wednesday, 20th May 2026 at 3:14pm
IN PR: Alexandra Lynne joins Sony ANZ and Gangemi takes up new stint at HYROX APAC
By Staff writers in Marcoms News on Tuesday, 19th May 2026 at 3:43pm
IN PR: IFM Investors seeks senior associate, corp comms and Hancock joins AGL
By Staff writers in Marcoms News on Monday, 18th May 2026 at 3:19pm
In PR: Two new agencies launch, new arrivals at Kmart, Ray White, Cancer Institute
By Staff writers in Marcoms News on Tuesday, 12th May 2026 at 5:02pm
The Marcom Avenue wins PR mandate for CII’s IREE 2025
By Staff writer in Marcoms News on Tuesday, 07th October 2025 at 9:08pm
Thrillophilia onboards The Media Manifest as PR Partner
By Staff writer in Marcoms News on Monday, 06th October 2025 at 3:25pm
Honda Cars India partners with Burson to drive strategic communications
By Staff Writer in Marcoms News on Wednesday, 14th May 2025 at 8:01pm
Media news latest
Marcoms news latest