Adhesive lands WW account
By Jonas Lopez in Marcoms News on Thursday, 21st May 2020 at 4:34pm
Adhesive PR has won the ANZ account for health company WW, formerly known as Weight Watchers.
The new deal will involve earned communications strategy, media relations and influencer partnerships to educate people on WW’s product and service line.
Relaunching in Australia back in 2018, WW evolved its offerings from weight reduction programs and products to food, movement, and building a mindset for a leaner, healthier lifestyle.
“WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurt...
To continue reading this article...
More Marcoms News
IN PR: Bud Communications expands to Hong Kong; Osborne joins Canva
By Staff writers in Marcoms News on Wednesday, 26th August 2026 at 3:15pm
IN PR: Laura Rando lands at Domain; Tiffany T joins Automobili Lamborghini
By Staff writers in Marcoms News on Tuesday, 25th August 2026 at 3:48pm
IN PR: Libby Mudie leads PR at Nine; Makin joins ŌURA
By Staff writers in Marcoms News on Monday, 24th August 2026 at 5:14pm
IN PR: DARKHORSE expands APAC team; Jessica Makin departs Amazon
By Staff writers in Marcoms News on Thursday, 20th August 2026 at 5:07pm
IN PR: Jason Evans joins SPEAK; Legora bolsters APJ leadership
By Staff writers in Marcoms News on Wednesday, 19th August 2026 at 4:36pm
IN PR: Jane Dao Thi joins QMS NZ; Helix PR expands team on first anniversary
By Staff writers in Marcoms News on Tuesday, 18th August 2026 at 4:19pm
Media news latest
Marcoms news latest