Reputation is too valuable to be treated as a communications function that springs into action only when something goes wrong. For Corey duBrowa, CEO of Burson, it is a measurable business asset that organisations must continually strengthen through leadership, governance, workplace culture and credible action, long before a crisis tests their standing.

Dentsu Creative Isobar has launched a new campaign for KRAFTON India’s Battlegrounds Mobile India (BGMI) to promote its Collection Level feature, which allows players to showcase their in-game collections as a mark of achievement.

Verve Media, an integrated digital marketing agency, has won the social media marketing and content mandate for Academy of Strength (AoS), a Bengaluru-based strength, fitness and movement community focused on expert-led, science-backed training.

The Journalists’ Union of Sikkim (JUS) and Neil Tara Cares will jointly organise ‘One for Himalaya’, an awareness initiative highlighting the importance of multi-hazard early warning systems (MHEWS) and disaster preparedness.

Ashwani Kumar, former president of the Press Club of Jammu and president of the Jammu and Kashmir Accredited Journalists Association (JAKAJA), has raised concerns over declining journalistic ethics and the alleged misuse of journalistic identity for intimidation and blackmail.

Dainik Janvani bureau chief Naseem Ahmad died after an alleged assault at a Hapur flour mill where he had gone to seek an advertisement. Police have registered a murder case and arrested three of the five accused. In Assam, a video journalist missing for 11 days was found dead in a Bongaigaon forest.

Coverage of the Bondi massacre accounted for 14 of the Walkley Award finalists, which were dominated by the ABC and Nine.

Happy Ayudha Puja from Team Influencing!

Reach can be bought, but influence must be earned. At PRAXIS India, Jo-ann Robertson of BPI Group challenged brands to look beyond impressions and visibility, arguing that lasting reputation depends on credibility, consistent behaviour and trust built before a crisis. Drawing on Nokia, Boeing, Patagonia and Volvo, she explained why being seen is no longer the same as being believed.

At PRAXIS India, Aloysius Goh, Founder and CEO of Sage Mediation, explained why mediation could be a powerful tool for public relations. Drawing on nearly 1,000 mediations, he highlighted how empathy, ethical judgment and meaningful dialogue can resolve conflicts and rebuild trust. His central message: reputation cannot be repaired through clever messaging alone. It requires genuine understanding, collaboration and credible action.

At PRAXIS India, Joyce Lorigan, Group Head – Corporate Affairs and Chief Marketing Officer at Springer Nature, argued that while AI is making content easier to produce, trust is becoming increasingly difficult to earn. Drawing on her experiences at Disneyland Paris and Springer Nature, she explained why reputation depends on cultural understanding, authenticity and meaningful action rather than corporate messaging alone.