AI journalism experiment uncovers hard truths
By Phil Sim in Media News on Wednesday, 26th March 2025 at 11:45amPublishers can, and will, attempt to replace journalists with AI reporters, but Mi3 technology editor Andrew Birmingham believes they'll regret it.
Birmingham devoted three months, including much of his Christmas break, to building a site called Unprompted.news staffed by fifteen AI reporters.
By the end of his experiment Unprompted.news was beginning to gain traction as a destination, having produced nearly 100 articles on topics ranging from politics, to technology and entertainment.
And while Birmingham's experience has reaffirmed his belief Artificial Intelligence is a critical technology that journalists can, and should be using to do their jobs better; he concluded that the human element simply cannot be replaced.
"I went into this thinking, can these tools make journal...
To continue reading this article...
More Influencing|Tech
Upfront: Ute attack shocks Canberra, Chalmers’ $11b budget hole, NAB job cuts loom.
By Staff Writers in Media News on Wednesday, 21st October 2026 at 6:04am
PRAXIS INDIA 2026: Reputation is capital, not crisis management, says Burson CEO Corey duBrowa
By Staff Writer in Media News on Wednesday, 21st October 2026 at 2:17am
In PR: Dentsu Creative Isobar launches BGMI’s ‘Collector’ campaign
By Staff Writer in Media News on Tuesday, 20th October 2026 at 7:49pm
In PR: Verve Media wins social media and content marketing mandate for AoS
By Staff Writer in Media News on Tuesday, 20th October 2026 at 7:42pmJUS, Neil Tara Cares to launch Himalayan disaster awareness initiative
By Staff Writer in Media News on Tuesday, 20th October 2026 at 6:56pm
Media news latest