AI journalism experiment uncovers hard truths
By Phil Sim in Media News on Wednesday, 26th March 2025 at 11:45amPublishers can, and will, attempt to replace journalists with AI reporters, but Mi3 technology editor Andrew Birmingham believes they'll regret it.
Birmingham devoted three months, including much of his Christmas break, to building a site called Unprompted.news staffed by fifteen AI reporters.
By the end of his experiment Unprompted.news was beginning to gain traction as a destination, having produced nearly 100 articles on topics ranging from politics, to technology and entertainment.
And while Birmingham's experience has reaffirmed his belief Artificial Intelligence is a critical technology that journalists can, and should be using to do their jobs better; he concluded that the human element simply cannot be replaced.
"I went into this thinking, can these tools make journal...
To continue reading this article...
More Influencing|Tech
IN PR: Paramount unifies TV sales, AI agency launches, why PRs should embrace podcasts
By Staff Writers in Media News on Thursday, 07th May 2026 at 11:25am
A data centre backlash is brewing
By Nigel Bowen in Media News on Thursday, 07th May 2026 at 9:00am
Upfront: ISIS families land, Budget numbers questioned, $10bn fuel stockpile.
By Staff Writers in Media News on Thursday, 07th May 2026 at 5:57am
Senior Delhi journalist wins Pulitzer for story on digital arrest fraud
By Meena R. Prashant in Media News on Wednesday, 06th May 2026 at 3:32pm
TODAY’S TEN: Congress backs TVK with conditions, Mamata refuses exit, RIL eyes satcom play
By Staff Writer in Media News on Wednesday, 06th May 2026 at 3:33pm
Centre announces 15,000 AI scholarships for media and entertainment sectors
By Staff Writer in Media News on Wednesday, 06th May 2026 at 3:03pm
Insider: David Swan's top pitching tips for PRs
By Will McLennan in Media News on Wednesday, 06th May 2026 at 11:51amMedia news latest
Marcoms news latest