AI journalism experiment uncovers hard truths
By Phil Sim in Media News on Wednesday, 26th March 2025 at 11:45amPublishers can, and will, attempt to replace journalists with AI reporters, but Mi3 technology editor Andrew Birmingham believes they'll regret it.
Birmingham devoted three months, including much of his Christmas break, to building a site called Unprompted.news staffed by fifteen AI reporters.
By the end of his experiment Unprompted.news was beginning to gain traction as a destination, having produced nearly 100 articles on topics ranging from politics, to technology and entertainment.
And while Birmingham's experience has reaffirmed his belief Artificial Intelligence is a critical technology that journalists can, and should be using to do their jobs better; he concluded that the human element simply cannot be replaced.
"I went into this thinking, can these tools make journal...
To continue reading this article...
More Influencing|Tech
Upfront: AI rules bite, Surplus maths showdown, MPs’ travel rort.
By Staff Writers in Media News on Thursday, 16th July 2026 at 6:00am
Verve Media wins digital mandate for Maple India
By Staff Writer in Media News on Wednesday, 15th July 2026 at 10:36pm
Laadli Awards invites entries for 16th edition; submissions close on July 31
By Staff Writer in Media News on Wednesday, 15th July 2026 at 10:34pm
TODAY’S TEN: Yamuna sewage revised up 76%, Hormuz claims another Indian, INSPIRE scholarship disappears and more
By Staff Writer in Media News on Wednesday, 15th July 2026 at 3:25pm
IN PR: Morgan G returns after maternity break; Gilbride jumps to Burson
By Staff writers in Media News on Wednesday, 15th July 2026 at 2:46pm
The newsroom exodus that isn't - why the journalist-to-politician "trend" is smaller than it looks
By Pavithra A in Media News on Wednesday, 15th July 2026 at 2:33pm
Ex PM lashes News Corp
By Staff Writers in Media News on Wednesday, 15th July 2026 at 7:58am
Media news latest