AI journalism experiment uncovers hard truths
By Phil Sim in Media News on Wednesday, 26th March 2025 at 11:45amPublishers can, and will, attempt to replace journalists with AI reporters, but Mi3 technology editor Andrew Birmingham believes they'll regret it.
Birmingham devoted three months, including much of his Christmas break, to building a site called Unprompted.news staffed by fifteen AI reporters.
By the end of his experiment Unprompted.news was beginning to gain traction as a destination, having produced nearly 100 articles on topics ranging from politics, to technology and entertainment.
And while Birmingham's experience has reaffirmed his belief Artificial Intelligence is a critical technology that journalists can, and should be using to do their jobs better; he concluded that the human element simply cannot be replaced.
"I went into this thinking, can these tools make journal...
To continue reading this article...
More Influencing|Tech
Prof Padmaja Shaw: Women journalists still face harassment and bias
By Staff Writer in Media News on Thursday, 12th February 2026 at 8:42pm
ICFJ extends nominations for Knight International Journalism Award 2026
By Staff Writer in Media News on Thursday, 12th February 2026 at 7:16pm
Veteran DD News anchor Sarla Maheshwari passes away
By Staff Writer in Media News on Thursday, 12th February 2026 at 7:12pmFOURTH RIGHT: Disclose AI-generated media content or face consequences
By Pradeep Damodaran in Media News on Thursday, 12th February 2026 at 4:02pm
New AI content rules start Feb 20 bringing big changes for ads, creators and agencies
By Staff Writer in Media News on Thursday, 12th February 2026 at 12:45pm
Redundancies gut Foundry/IDG in Australia
By Phil Sim in Media News on Thursday, 12th February 2026 at 10:43am
Media news latest
Marcoms news latest